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Senior Marketing Automation Manager

2 months ago

Brisbane, Queensland, Australia Fitness and Lifestyle Group Full time
About the Role

We are seeking a highly skilled Senior Marketing Manager | Automation & CRM to join our dynamic Fitness & Lifestyle Group (FLG) marketing team. As a key member of our team, you will play a pivotal role in developing and executing innovative automation strategies to drive member retention and engagement.

Key Responsibilities
  • Develop and execute customer journeys that extend across multiple brands, experimenting with multi-touch, data-led, test and learn campaigns, and adjusting for optimisation.
  • Liaise with key stakeholders as a subject matter expert, providing insights on automations capabilities, journey design, and best practices.
  • Manage the Automations Executive who delivers efficient and personalised communications to our members.
  • Envision new marketing approaches and channels to reach and engage key audiences, leveraging automation to reduce manual processes and improve productivity.
  • Lead and own MCV (Marketing Customer View) attributes, finding new opportunities to develop relevant and needs-focused member communications.
  • Develop and maintain ways of working, ensuring documentation of business rules for team briefing, stakeholder approvals process, data verification, testing, and deployment activities.
Requirements
  • 5+ years' experience in related positions, working with large-scale CRM and marketing automation platforms.
  • Experience developing and delivering full customer lifecycle strategies, with an obsession for customer centricity that meets commercial objectives.
  • Experience working with customer data, knowledge of data architecture/models & safe handling of data, including staying abreast of industry best practices and policies (Privacy & Spam Acts).
  • ESP/marketing automation system such as Salesforce Marketing Cloud.
  • Data-driven marketer, with strong verbal, written and presentation skills.
About Us

Fitness and Lifestyle Group (FLG) is Asia-Pacific's largest diversified fitness, health and wellness group, headquartered in Australia. We empower our global community to live stronger and happier lives through innovative and diversified fitness, health, and wellness offerings across physical and digital platforms.

Our portfolio of globally recognised brands includes Fitness First Australia, Barry's, Goodlife Health Clubs Australia, Jetts New Zealand and Zap. With 500+ physical locations across Australia, New Zealand, Vietnam, Singapore, and Thailand in addition to its on-demand digital health and fitness programs, FLG currently helps almost a million people live healthier and more active lives.