Marketing Strategy Leader

2 days ago

Brisbane, Queensland, Australia beBeeDirector Full time $150,000 - $180,000
Senior Marketing Director Opportunity

This is a senior leadership role that focuses on developing and implementing comprehensive marketing strategies to drive brand awareness, customer acquisition, and business growth in the early education sector.

Key Responsibilities
  • Develop and execute data-driven marketing strategies to enhance lead generation, conversion, and customer retention.
  • Drive high-performance cultures within marketing teams to meet commercial targets.
  • Align marketing initiatives with business objectives to support growth, expansion, and revenue targets.
  • Oversee performance marketing strategies to ensure data insights drive customer acquisition and engagement.
  • Develop integrated marketing campaigns, including print, events, sponsorships, and community engagement.
  • Build brand awareness through strategic partnerships, thought leadership, and PR initiatives.
  • Ensure brand consistency across all channels and customer touchpoints.
  • Oversee development of marketing materials, content, and collateral that align with company mission and values.
Requirements
  • Tertiary degree or higher in Marketing, Communications, and/or Business.
  • 10+ years of experience in marketing leadership roles, ideally in multi-site, service-based industries such as education, retail, healthcare, or hospitality.
  • Proven experience leading traditional and digital marketing teams, as well as customer engagement operations.
  • Strong background in performance marketing, digital advertising, and customer acquisition strategies.
  • Experience in brand development, repositioning, and execution of branding campaigns.
  • Expertise in leveraging data analytics, CRM systems, and marketing automation tools to drive results.
  • Exceptional leadership and people management skills, with a track record of building high-performing teams.
  • Ability to navigate complex organisations and collaborate effectively with cross-functional stakeholders.

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