Performance Marketing Specialist
2 weeks ago
About Us
Big Red Group is a leading company in the experiences industry, connecting people with a diverse range of experiences worldwide. As we expand our footprint through strategic partnerships and innovative products, we are building a cutting-edge platform to empower our experience partners through technology.
This platform powers iconic marketplaces like RedBalloon, Adrenaline, Experience Oz, and Everything NZ, providing a comprehensive suite of software products and services designed to help experience operators grow their businesses. We are committed to encouraging people to choose 'stories over stuff' and are dedicated to delivering exceptional experiences.
About the Role
We are seeking a talented and motivated marketing professional to join our dynamic Performance Marketing team. The successful candidate will play a key role in managing both paid search (SEM) and organic search (SEO) strategies across our websites, RedBalloon.com.au and Adrenaline.com.au. This position requires a detail-oriented individual with a passion for search marketing and a strong desire to drive performance and results.
Key Responsibilities
- Assisting in the development and implementation of paid search (SEM) strategies to drive traffic, conversions, and revenue across RedBalloon.com.au and Adrenaline.com.au.
- Supporting the management of paid search campaigns on platforms such as Google Ads, Bing Ads, and other relevant channels, ensuring campaigns are optimised for performance and return on ad spend (ROAS).
- Conducting keyword research, ad copy testing, and audience targeting to identify opportunities for campaign improvement and expansion.
- Monitoring and analysing paid search performance metrics, providing regular reporting and insights to the Senior Performance Manager and key stakeholders.
- Collaborating with internal teams, including brand, supply, social, and merchandising, to align paid search initiatives with overall business objectives and marketing campaigns.
- Assisting in implementing link building strategies and outreach initiatives to improve domain authority and backlink profile. Seeking support from Senior Performance Manager and collaborating with SEO agency and/or affiliate team.
- Supporting the monitoring and analysis of organic search performance using tools such as SEMRush, Google Search Console, and other third-party SEO platforms.
- Assisting in providing strategic recommendations and guidance to internal teams on SEO best practices and opportunities for improvement.
About You
Ideally You Will Have
- Bachelor's degree in Marketing, Business, or a related field. Relevant coursework or certifications in digital marketing or SEO is a plus.
- Previous experience or internship in paid search (SEM) and/or organic search (SEO) management is preferred.
- Analytical mindset with the ability to interpret data, analyse trends, and draw actionable insights.
- Strong communication skills with the ability to work effectively in a collaborative team environment.
- Detail-oriented with a focus on accuracy, organisation, and efficiency.
- Ability to learn quickly and adapt to changing priorities and requirements.
- Passion for digital marketing and eagerness to grow and develop in the field of search marketing.
What's in It for You
At Big Red Group, you'll find more than just a competitive salary and benefits package. You'll be part of a team, a dynamic, high-growth technology-led business where innovation is encouraged, and change is embraced. We work in a hybrid, flexible environment, partnering with teams who are passionate about delivering exceptional experiences. We're proud to be recognised as an employer of choice, AFR Best Place to Work, Australian Employer of Choice, and ranking in the top 25% of the most engaged workplaces in Australia.
What You Need to Know
- A Real Community: Our main focus is our BRG community, expect team days, experiences, co-design, learning, and innovation as part of your experience with us. We have a strong ESG focus and this exists from the merchandise we source to the energy our office uses.
- True Connection: Enjoy experiences at work that go beyond the everyday, with quarterly roadshows, employee resource groups, book club, offsites, lunches, and a variety of social and sports events to foster genuine connections.
- We Invest in You: With 30 days to work from anywhere in the world, leadership development programs, Talent Academies, mentorship opportunities, paid parental leave, and wellness support, your growth and well-being are our priority.
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