Product Launch Specialist

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $120,000 - $150,000
Product Marketing Manager Role

For a Product Marketing Manager position, we seek a skilled professional to drive the strategic positioning and launch of innovative software solutions globally.

The ideal candidate will have a strong background in B2B SaaS product launches, with a proven track record of creating compelling narratives that drive customer adoption. They will be responsible for developing clear, differentiated messaging and positioning across product suites, as well as building comprehensive go-to-market toolkits that support sales enablement and pipeline acceleration.

Key Responsibilities:
  • Develop go-to-market strategies for major product and feature launches
  • Establish clear, distinctive messaging and positioning across product lines
  • Create comprehensive GTM toolkits: sales decks, one-pagers, demo scripts, objection handlers, and internal briefs
  • Collaborate with Sales and Customer Success teams to ensure they have the right tools, training, and collateral to accelerate adoption and improve win rates
  • Work with Product, Engineering, and GTM teams to align roadmap priorities with market opportunities
  • Conduct competitive research to refine positioning and sharpen sales narratives
  • Identify friction in the buyer journey and create assets that support pipeline acceleration
  • Partner with Brand and Demand Generation teams to ensure consistent messaging across campaigns, content, and digital channels
  • Track, measure, and report on product marketing effectiveness
Requirements:
  • 6+ years of experience in B2B SaaS, with at least 3 years in a product marketing role
  • Proven track record of leading successful product and feature launches
  • Excellent storytelling and copywriting skills
  • Experience creating sales enablement content and go-to-market collateral
  • Strong collaboration skills, with experience working across departments
  • Analytical mindset with a focus on outcomes, adoption, and continuous improvement
Why This Role Matters:

This is an opportunity to contribute to a mission that protects people in high-risk industries. You'll work with a global customer base and colleagues across multiple regions, shaping how cutting-edge solutions are positioned and adopted worldwide.

As a remote-first team, you'll enjoy a supportive, forward-thinking environment where your work has a real-world impact. You'll have the chance to grow your career, develop new skills, and make a meaningful difference in the lives of others.

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