Social Media Lead

1 week ago

Sydney, New South Wales, Australia beBeeStrategist Full time $125,000 - $175,000
Job Title: Social Media Strategist

Genero is revolutionizing the way marketers approach creative and content production. Our purpose-built platform offers brands on-demand access to a global network of professional creatives, enabling seamless collaboration.

Our client base spans across various industries, including P&G, L'Oreal, Meta, Google, TikTok, Hilton, Fanatics, Pinterest, BBC, and Mondelez. We have extensive experience in the music industry, having produced music videos for renowned artists like Muse, George Harrison, The Doors, James Brown, Moby, and Alicia Keys, as well as working with major record labels.

This role presents an exceptional opportunity to be part of a dynamic global team transforming the marketing and advertising landscape. As a key member of our APAC team, you will collaborate with colleagues worldwide to share insights, surface opportunities, and drive cross-market success.

Key Responsibilities:

  • Lead social media projects for enterprise clients and advertisers within our ongoing partnerships with Meta, Pinterest, Google, TikTok, and Amazon.
  • Assist with client briefing and creative strategy, providing input into the approach, initial concepts, and broader strategy to drive campaign performance.
  • Help clients find suitable social creators/influencers for creator campaigns and the right creative partners from within Genero's network.
  • Provide strategic and creative input to elevate ideas, craft, and content best practices, ensuring impactful creative and campaigns that perform.
  • Stay ahead of cultural, platform, and creative trends, bringing fresh thinking and insights to pitches and briefs.
  • Deliver excellence in client service and build relationships with key clients and partners.
  • Identify opportunities and contribute ideas to improve our social media offering, platform, tools, and processes for clients and creators.
  • Participate in workshops that bring marketers, creators, and media partners together.
  • Cross-regional collaboration with social teams and creative leads from other regional teams (US, Latin America, and Europe).

The role offers flexible hybrid working, combining remote work with in-person collaboration. We prioritize work-life balance and flexibility.

What You Will Bring:

  • Bachelor's degree in marketing, advertising, or communications, or equivalent practical experience demonstrating necessary expertise.
  • 6+ years of experience in social media/marketing roles within client-side marketing teams, agencies, or media platforms.
  • Demonstrated experience managing end-to-end social video creative projects, including working extensively with creators/influencers.
  • A portfolio of past work showcasing creative strategy, storytelling, and execution across digital and video platforms.
  • Deep understanding of social and digital campaign best-practices across platforms like TikTok, YouTube, Instagram, Facebook, and Pinterest.
  • Experience working with marketers in large brands, either client-side or within an agency or media environment.
  • Proven ability to deliver results under pressure with a client-service mindset.
  • Exceptional problem-solving, communication, and people leadership skills.
  • Ability to manage multiple projects and clients simultaneously.
  • A strong network of existing relationships within media platform partners and Enterprise marketing teams in Australia is a plus.

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