Strategic Customer Journey Manager

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $100,000 - $150,000
Senior Marketing Cloud Journey Designer

The Senior Marketing Cloud Journey Designer plays a pivotal role in shaping the customer journey experience, leveraging their expertise to craft engaging and personalised multi-channel campaigns.

Key Responsibilities:
  • Collaborate with cross-functional teams to capture requirements, identify pain points and design optimised journeys in Salesforce Marketing Cloud.
  • Develop, test and deploy complex multi-channel customer journeys, including decision splits, A/B testing, reporting and optimisation.
  • Host stakeholder workshops and ideation sessions to drive innovation and shape business outcomes.
  • Oversee the end-to-end delivery of campaigns from design through to reporting and insights.
  • Ensure adherence to governance and testing programs to maintain accuracy, compliance and best practice in customer communications.
Requirements:
  • Proven communication and consulting skills with the ability to engage and influence stakeholders at all levels.
  • Experience in Salesforce Marketing Cloud journey design, build and optimisation.
  • Ability to gather requirements and translate them into actionable campaigns and reporting packs.
  • Strong analytical and problem-solving skills with attention to detail and big-picture thinking.
  • Technical capability with tools such as SQL, Data Design, AMPscript, HTML/CSS or related platforms.

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