Digital Strategy Lead

1 week ago

Sydney, New South Wales, Australia beBeeMarketing Full time $100,000 - $180,000
Job Title: Digital Marketing Manager

We are seeking a highly skilled professional to develop and execute data-driven marketing strategies that drive demand and generate high-quality leads.

Key Responsibilities:
  • Design and implement digital marketing campaigns that attract and engage qualified leads.
  • Provide strategic and technical SEM advice, researching, building, optimising and scaling paid search initiatives.
  • Build, test and optimise paid social campaigns across relevant platforms.
  • Measure campaign performance to adjust strategies and deliver actionable insights.
  • Deliver detailed reporting to measure the impact of digital marketing activities.
  • Oversee agency and platform partner relationships, ensuring delivery against targets.
Requirements:
  • Minimum 5 years experience in B2B digital marketing, demand generation or related field.
  • Deep understanding of digital advertising platforms (Google Ads, Meta, LinkedIn etc).
  • Proficient in using data analytics and marketing technology platforms to inform decisions, analyse campaign performance and optimise digital marketing efforts.
  • Experience with marketing automation tools (Pardot) and CRM systems (Salesforce).
  • Excellent verbal and written communication skills.
Why Work With Us?

At our organisation, we offer a fantastic culture with open communication and rewards and recognition including probation celebrations, all-staff birthday and service anniversary celebrations.

We are an equal opportunity employer and committed to excellence through diversity. We do not discriminate on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.

We commit to respond to every applicant.

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