Digital Strategy Lead

4 days ago

Sydney, New South Wales, Australia beBeeStrategy Full time $100,000 - $150,000

Job Description:

We are seeking a highly skilled Digital Strategy Lead to develop and implement effective digital strategies that drive client sales goals and briefs. This is an exciting opportunity to work in a tight-knit team environment, where you will be responsible for analysing market trends and consumer behaviours to craft strategies that boost client conversions.

The Role:

  • Develop digital strategies aligned with client sales goals and briefs.
  • Analyse market trends and consumer behaviours to craft strategies that boost client conversions.
  • Lead and conduct user research to uncover user opportunities.
  • Create and present strategic decks covering research, data analysis, hypotheses, test ideas, and optimisation strategies.
  • Ensure strategies meet client goals for sales, conversions, and overall business.
  • Perform basic QA of experiments before launch.
  • Strategise and implement A/B testing plans to enhance customer journeys and increase conversions.
  • Manage projects on time, within scope.
  • Collaborate with digital teams, including SEO, Paid Media, UX/UI designers and developers.
  • Work closely with clients and stakeholders to deliver results-driven digital strategies.

Required Skills and Qualifications:

  • Minimum of 5 years in marketing with a strong strategic mindset.
  • Proven ability to analyse user research data and derive actionable insights for effective marketing strategies.
  • Advanced proficiency in Google Analytics; certification preferred.
  • Understanding of split testing tools.
  • Knowledge of usability best practices and conversion psychology.
  • Broad knowledge of online marketing strategy, including SEO, content, social, and paid search desired.
  • Exceptional communication skills, both verbal and written.
  • Excellent leadership and interpersonal abilities.
  • High attention to detail and accuracy.
  • Self-motivated, able to work independently and collaboratively.

Benefits:

  • Summer Fridays and well-being Wednesdays for self-development.

Others:

  • Google Analytics & Google Ads certifications.
  • Any additional certifications relevant to the digital space.
  • Experience in eCommerce and B2C.

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