Senior Digital Optimization Specialist

3 days ago

Sydney, New South Wales, Australia beBeeDigital Full time $120,000 - $140,000

Optimize Digital Marketing Technology

As a key member of our team, you will be responsible for ensuring the successful implementation of digital marketing technology. This involves providing technical expertise in tag management and coding best practices to implement complex digital analytics tracking solutions.

The ideal candidate will have a solid understanding of digital tagging and implementation experience, as well as knowledge of digital marketing technology solutions. Web analytics expertise is also highly desirable. You will be working closely with our UX team to support web testing and user journey analysis.

This role offers a unique opportunity to work on a variety of projects and contribute to the growth and development of our company. If you are a motivated individual with excellent communication skills and a passion for digital marketing technology, we would love to hear from you.

Key Responsibilities:

  • Develop a plan to optimize the marketing technology stack
  • Evaluate the current marketing technology stack for optimal data and functionality
  • Implement test and learn programs across all activities
  • Maintain accurate tracking of digital performance across channels and websites
  • Troubleshoot data discrepancies and develop plans to resolve them
  • Support UX and conversion improvements through web testing and user journey analysis

Key Skills:

  • Digital tagging and implementation experience
  • Digital marketing technology solutions knowledge
  • Web analytics expertise

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