Brand and Reputation Strategist

4 weeks ago


Brisbane, Queensland, Australia Gallagher Full time

About the Role

Gallagher is seeking a skilled Brand and Reputation Specialist to develop and execute comprehensive earned and paid media strategies to increase brand awareness and credibility in our core operating regions.

Key Responsibilities

  • Develop media strategies by analyzing coverage, industry/competitor trends and business objectives;
  • Generate and maintain an editorial calendar to track all active and upcoming media or thought leadership topics;
  • Assist in preparing key business leaders for media engagement by developing briefing documents, messaging and materials;
  • Craft and pitch compelling earned and paid media collateral that aligns to our brand, key messages and tone of voice;
  • Coordinate and manage spokesperson interviews or other external speaking appearances;
  • Partner with Marketing & Digital colleagues to amplify earned and paid media across all other appropriate channels;
  • Deliver high-value communications advice across a range of change and operational projects;
  • Track and analyze the effectiveness of media campaigns and major projects to make data-driven recommendations;
  • Monitor our earned media mentions, sentiment and coverage to identify reactive opportunities, industry trends and feedback.

About You

  • Demonstrated experience in a similar role, including Public Relations, Communications and Marketing;
  • Confident writer of media and thought leadership content who can easily adapt tone of voice;
  • Experience providing professional advice to executives across a range of areas of a business;
  • The ability to manage competing deadlines and priorities to deliver project support and collateral in a timely and effective manner;
  • Experience engaging with journalists or media entities to negotiate coverage, placement, interviews and paid agreements;
  • A strong sense of team and collaboration;
  • A resilient attitude.

What We Offer

On top of a competitive salary, great teams and exciting career opportunities, we also offer a wide range of benefits, including flexible and hybrid work arrangements, mental health and wellbeing support, employee recognition awards and service milestone recognitions, peer support program, annual flu vaccinations, access to reward gateway and more.

We value inclusion and diversity and are committed to creating a workplace that is welcoming and inclusive for all employees. Gallagher believes that all persons are entitled to equal employment opportunity and prohibits any form of discrimination based on protected characteristics.



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