Elevating Customer Engagement

2 weeks ago

Melbourne, Victoria, Australia beBeeCustomer Full time $80,000 - $120,000

We are seeking a talented Lifecycle Marketer to elevate our customer engagement programs and drive impact across the entire user journey.

About the Role
  • Plan and execute lifecycle campaigns across email, in-app messaging, and push notifications to drive activation, retention, and feature adoption.
  • Own customer communications for product updates, webinars, and roadshow initiatives, ensuring timely, relevant, and high-impact messaging.
  • Develop onboarding and nurture journeys that guide users to value and encourage product-led self-discovery.
  • Collaborate cross-functionally with Product, Growth, and Customer teams to align lifecycle touchpoints with broader go-to-market initiatives.
  • Segment users and personalize outreach based on behavioral, usage, and demographic data to maximize engagement and conversion.
  • Run A/B tests and optimize campaigns to improve key lifecycle metrics—open rates, activation, engagement, and expansion.
  • Build out reporting and analytics to track lifecycle performance and uncover opportunities for deeper impact.

You will work closely with a world-class team of engineers, designers, and medical professionals to deliver innovative solutions to complex problems. Our goal is to improve patient care globally through our cutting-edge technology and services.

Requirements
  • A deep understanding of customer behavior and the ability to craft messaging that resonates at every stage of the journey.
  • Experience running customer communications via email platforms like Customer.io, Braze, or HubSpot.
  • Strong technical skills and a knack for learning new tools and systems quickly.
  • 1+ years of experience in lifecycle, digital, or PLG marketing.
  • The ability to manage multiple projects with tight deadlines and deliver high-quality results.

We offer a unique opportunity to join a fast-paced tech startup and make a meaningful impact on the healthcare industry. If you're passionate about delivering exceptional customer experiences and driving business growth, we'd love to hear from you.

Benefits
  • Flexible hybrid working environment.
  • Additional paid day off for your birthday and wellness days.
  • Generous personal development budget.
  • Ongoing training and career development opportunities.
About Us

We are a leading healthtech startup dedicated to improving patient care globally. Our team is passionate about delivering innovative solutions to complex problems and making a meaningful impact on the healthcare industry.

We believe in creating unconventional solutions to difficult problems and building them fast. We want you to set impossible goals and make them happen.

We provide the resources for people to succeed and give them the freedom to do it. We design user experiences for joy and ship them fast. We make decisions in a flat hierarchy that prioritizes the truth over rank.

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