Strategic Brand Manager

4 days ago

Sydney, New South Wales, Australia beBeeBranding Full time $130,000 - $140,000
Lead Brand Development

This role focuses on driving the strategic growth and evolution of our consumer brands across all channels.

  • Developing and implementing comprehensive brand strategies that align with business objectives
  • Owning the annual planning process, embedding brand strategy into marketing activities and media executions
  • Overseeing brand governance, architecture, identity, and guidelines to ensure consistency and alignment
  • Leveraging a team of professionals to deliver integrated campaigns, partnerships, and key initiatives that build brand equity and drive customer preference
  • Collaborating closely with Product, Media, Digital, and Retail teams to bring brand strategies to life across every touchpoint
  • Maintaining strong relationships with external creative and brand agencies to ensure high-quality outputs aligned with brand objectives

Key Responsibilities:

  • Brand Strategy Development: Develop and implement comprehensive brand strategies that align with business objectives
  • Annual Planning Process: Own the annual planning process, embedding brand strategy into marketing activities and media executions
  • Brand Governance: Oversee brand governance, architecture, identity, and guidelines to ensure consistency and alignment
  • Campaign Management: Leverage a team of professionals to deliver integrated campaigns, partnerships, and key initiatives that build brand equity and drive customer preference

About the Role:

This is an exciting opportunity for a seasoned brand professional to join our team and drive the growth and evolution of our consumer brands. If you have a passion for developing and executing compelling brand strategies, we encourage you to apply.

What We Offer:

  • A dynamic and collaborative work environment
  • The opportunity to work with a talented team of professionals
  • A competitive salary and benefits package

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