Strategic Brand Director

18 hours ago

Sydney, New South Wales, Australia beBeeLeadership Full time $180,000 - $220,000
Strategic Brand Leadership Opportunity

Join a dynamic team of brand professionals who are shaping the future of consumer brands in Australia. We are seeking an experienced Brand Leader to develop and execute strategic brand positioning and identity across our portfolio of consumer brands.

This is an exceptional opportunity for a talented brand leader to make a significant impact on our business by driving long-term value through brand health, distinctiveness, and relevance. You will be responsible for leading the end-to-end development of brand strategy, owning and managing the annual brand planning process, and overseeing brand governance, architecture, identity, and guidelines.

You will also have the opportunity to lead a high-performing team of brand strategists and campaign leads, including the Brand Manager, and collaborate closely with leaders across marketing, product, digital, corporate affairs, and external partners.

The ideal candidate will have 10+ years of experience in brand marketing, with significant experience in developing brand strategy and managing cross-functional marketing teams. They will possess strong team leadership and people management skills, excellent stakeholder management and communication skills, and a proven ability to influence at all levels.

Additional benefits include flexible hybrid working arrangements, access to a free mobile plan and NBN 100 plan, 'Your Leave' – an additional 4 days of leave to be used whenever you like – every year, access to TPG Learning Hub platform and internal development opportunities, and access to Corporate Partner Discounts.

  • Key Responsibilities:
  • Develop and execute strategic brand positioning and identity across our portfolio of consumer brands
  • Lead the end-to-end development of brand strategy
  • Own and manage the annual brand planning process
  • Oversee brand governance, architecture, identity, and guidelines
  • Lead a high-performing team of brand strategists and campaign leads
  • Collaborate closely with leaders across marketing, product, digital, corporate affairs, and external partners
  • Requirements:
  • 10+ years of experience in brand marketing
  • Significant experience in developing brand strategy and managing cross-functional marketing teams
  • Strong team leadership and people management skills
  • Excellent stakeholder management and communication skills
  • Proven ability to influence at all levels

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