Omnichannel Insights Specialist

Why our Customers Need You

Pfizer Worldwide colleagues play a key role in connecting evidenced based, scientific content for our Health care professionals and Patients this enables our colleagues and stakeholders to enable better health and treatment outcomes.

What You Will Achieve

The Omnichannel Insights Specialist (OIS) Lead is a role that is core and critical to Pfizer Australia's integrated omnichannel engagement model and capabilities. The role works collaboratively with the 'Patient & Healthcare Experience (P&HX) Lead' and 'Content & Channel Strategists (CCS)" to develop a "One Pfizer" omnichannel marketing channel strategy, and with the brand teams and external agencies to jointly develop and implement omnichannel strategies and integrated marketing plans.

The role leads omnichannel analytics and measurement in support of the growing roadmap of omnichannel capabilities.

The OIS has a keen ability of translating data into insights, and a deep understanding of designing omnichannel analytics solutions leveraging tailored approaches including reporting, research or advanced technics such as predictive modeling, machine learning and artificial intelligence around tactic-level and omnichannel experiences.

The OIS works autonomously as well as part of the wider cross-functional team playing a key support role to the business helping to optimize customer engagement at every interaction.

The role is forward-thinking and will be able to anticipate the organization's needs as customer needs change with the ever-evolving omnichannel and analytical landscape.

How You Will Achieve It- Active member of Customer engagement/experience/omnichannel team, providing analytics thought leadership and influencing content and channel strategy design- Develop and execute short and long-term measurement plans for proposed campaigns tactics, partnering with broader analytics team as needed- Collaborate with internal stakeholders to lead the development of Omnichannel KPIs, reporting and tracking including the Marlu / CEM dashboard. Recommend actions to improve campaigns to the Business and Customer facing colleagues- Setup and design A/B testing, case control studies and other deep dive analyses to address business questions related to omnichannel execution and impact- Drive integration of omnichannel dynamics with broader analytics activities to help paint full picture of commercial execution and customer engagement/experience- Partners with internal COEs to identify new approaches such as data science technics and new data sources to power omnichannel analytics and activation opportunities- Lead and collaborate with the therapeutic teams with omnichannel analytics expertise in developing and implementing omnichannel strategies based on analysis of the digital landscape, benchmarks and channel development options that meet the needs of our customers, Lead the development of Omnichannel KPIs, reporting and tracking- Evaluate interaction metrics and customer journeys using analysis tools and support the brand teams with multi-channel reporting- Lead, coach and motivate the commercial organization to embrace agile work methodology by acting scrum-master (Pfizer-Scrum master Certificate)- OIS lead will have a seat within country extended LT to be able to learn about business / country needs and how find solution, leverage the organization to support successful and impactful CF teams' effectiveness- OIS lead will need to have ability to challenge and change the status quo to support business and countries achieve goals, along with engaging change management.- OIS Lead will drive implementing International Standards / KPI's across Commercial colleagues and will closely with the Customer Facing Effective Lead role- Partner with CMO, PHX, COE, Biopharma Ops, IIS to develop standard KPI and Score cards leveraging external benchmark- Leverage data analytics sites & hubs- Leverage best practices from pilot markets leveraging data analytics for best practice sharing with markets and continuously support pilots for further improvements

Must Have- University / Bachelor's degree or equivalent (data science, business analytics, computer science, mathematics, business administration, marketing, economics or similar). Master's degree/pharma industry experience preferred.- Experience in omnichannel marketing analytics and in cross-functional cooperation regarding functions and markets- Entrepreneurial thinking and the ability as well as motivation to question the status quo and to operate successfully in a matrix organization- Strong communication and negotiation skills- Project, time management and organizational ability with an understanding of Agile methodology regarding project management- Prefers relevant knowledge about digital channels and IT experience, especially analytics (e.g. Adobe Analytics, Google Analytics)- Customer curious mindset and attitude- Working knowledge of basic HTML, Excel, and Keynote/PowerPoint- Digital ag