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Loyalty Program Director

3 weeks ago

Sydney, New South Wales, Australia beBeeLeadership Full time $90,000 - $100,000

Job Description:

  • As a key member of the team, you will drive strategy and oversee the development of our loyalty program. This includes designing and implementing innovative strategies that create value for members and are commercially sustainable.
  • You will lead our loyalty app, enhancing usability, features, and engagement while ensuring seamless integration with our digital ecosystem.
  • Identify and manage external partnerships that deliver meaningful value to members and strengthen our brand.
  • Develop compelling loyalty campaigns and content that excite and engage our members.
  • Mentor and support a small team, fostering collaboration, growth, and results.
  • Design personalized initiatives, surprise & delight moments, and member-first strategies that increase participation and satisfaction.
  • Leverage data and insights to optimize loyalty performance, track KPIs, and deliver reporting to senior leadership.

Required Skills and Qualifications:

  • 8+ years' experience managing loyalty programs end-to-end: design, implementation, optimization, and evaluation.
  • Bachelor's degree in Marketing, Brand Management, or a related field.
  • Proven strategic mindset with strong analytical and commercial acumen.
  • Excellent communication, project management, and stakeholder engagement skills.
  • Highly organized with strong leadership and team management experience.

Benefits:

  • 50% subsidy on HCF hospital and/or extras cover
  • 18 weeks of parental leave for all new parents
  • Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
  • Discounts on HCF's products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.

Culture and Inclusivity:

  • We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment.
  • Our workplace is welcoming and safe for all employees, irrespective of their unique characteristics.