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Senior Marketing Leader
3 weeks ago
Job Title: Senior Marketing Leader
We are seeking an experienced marketing professional to lead the development and execution of strategic marketing initiatives that enhance brand presence, drive engagement, and deliver business growth.
The ideal candidate will have strong analytical, verbal, and written communication skills, with the ability to communicate complex ideas in an accessible way. They will also have experience in translating business strategy into marketing plans and be able to brief and guide creative professionals, digital teams, writers, designers etc.
The role requires the ability to multi-task and thrive in a dynamic environment with competing priorities, as well as excellent oral, written communication, and presentation skills.
Main Responsibilities
- Develop and execute marketing strategies to drive brand differentiation, engagement, retention, and business growth aligned to our business objectives.
- Oversee program execution, leveraging internal teams, key stakeholder groups, and external partners.
- Design and deliver employer programs grounded in business insights, addressing member needs, market context, and competitive dynamics.
- Leverage a strategic differentiated value proposition/narrative to position us as a leader driving a clear competitive advantage.
- Analyse audience needs, triggers, pain points within the onboarding journey and build journeys, experiences, and strategies to address these.
- Execute cross-channel campaigns, leveraging paid, owned, and earned media to maximize engagement and retention.
- Manage performance metrics, reporting, risk, and post-initiative reviews, continuously optimizing marketing efforts to drive business growth and positive member outcomes.
About Us
We offer flexibility, opportunity, and celebrating individuality – what matters to you, matters to us.
