Brand Performance Specialist

14 hours ago

Sydney, New South Wales, Australia beBeeBrandPerformance Full time

Job Title: Brand Performance Specialist

We are seeking a skilled Brand Performance Specialist to drive the success of our brand portfolio. This exciting opportunity will see you working closely with our senior leadership team to develop and execute annual brand plans, achieving volume, share, CAAP, and consumer KPIs.

Main Responsibilities:

  • Support the development of brand strategies and implement brand plans in collaboration with the Senior Brand Manager.
  • Monitor and analyse the performance of the brand portfolio on a regular basis, providing actionable insights to inform business decisions.
  • Collaborate with internal and external stakeholders to ensure key priorities are delivered.
  • Develop agency briefs for marketing mix elements, including media, digital, owned channels, packaging, and consumer promotions.
  • Conduct regular trade visits to ensure execution on shelf, plannograms, pricing, and visibility of the brand.
  • Work with cross-functional teams to execute brand initiatives and maintain consistency across all branded touchpoints.

Key Qualifications:

  • Bachelor's degree in Business or Marketing.
  • Minimum 12 months' marketing experience in Australia, preferably in the liquor industry, FMCG, or agency environment.
  • Intermediate to advanced level of Microsoft Office suite (Outlook, Excel, Word, and PowerPoint).
  • Strong analytical, communication, and project management skills.

Benefits:

  • A dynamic and supportive work environment.
  • The opportunity to work with a leading brand in the premium spirits industry.
  • Ongoing professional development and training opportunities.

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