Strategic Brand Performance Analyst

9 hours ago

Sydney, New South Wales, Australia beBeeMarketing Full time $120,000 - $160,000
Job Description

The Marketing Performance Lead is responsible for analyzing and assessing brand and business performance results, generating insights, recommending territories for improvement, and crafting our commercial narrative.

This role enables BCX leaders to make decisions on priorities, optimizations, and remedial actions, effectively planning activity across the brand portfolio, and communicating our contribution to performance for Group, Functional, and Divisional reporting and scorecards.

  • Support the Marketing Planning and Governance team in developing and maintaining a brand portfolio strategy aligned to commercial targets, measured through marketing's scorecard and performance funnel.
  • Coordinate with BCX managers and agency partners to define and track marketing metrics that matter, generate and consolidate insights from all sources of market and brand data, and call out successes, issues/hotspots, and opportunities.
  • Assist in designing, developing, and maintaining marketing performance tracking tools, dashboards, and processes for BCX teams, including manipulating large data sets to identify successes and challenges against marketing objectives.
  • Coordinate and craft BCX commercial narrative to meet fixed timelines, based on key performance metrics and insightful analysis, to communicate impacts to plan and inform decisions to optimize activities and investment.
  • Coordinate and maintain portfolio artifacts supporting key marketing portfolio decisions, including performance data and narratives, market context, profitability, brand CVPs, customer insights, sales channel performance, media mix insights, and investment profile.
  • Coordinate activities fostering strong portfolio performance management through the marketing team, working with marketing managers to coordinate post-implementation reviews (PIRs) on campaign performance.
  • Establish strong working relationships with peers and key stakeholders, identifying shared goals, removing blockages, and enabling collaboration to deliver on the insurance business plan.
  • Develop a deep understanding of market and consumer trends, the marketing technology landscape, and how it shapes the marketing industry.

Key Responsibilities:
  1. Contribute to the development and maintenance of a brand portfolio strategy aligned to commercial targets.
  2. Facilitate the coordination of marketing metrics, insights generation, and issue identification among BCX managers and agency partners.
  3. Design and maintain marketing performance tracking tools, dashboards, and processes for BCX teams.
  4. Coordinate the creation of BCX commercial narratives based on key performance metrics and analysis.
  5. Maintain portfolio artifacts supporting key marketing portfolio decisions.
  6. Cultivate strong working relationships with peers and key stakeholders to deliver on the insurance business plan.
  7. Stay updated on market and consumer trends, marketing technology, and their impact on the industry.

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