Brand Development Specialist

2 weeks ago

Sydney, New South Wales, Australia beBeeBranding Full time $80,000 - $110,000
Brand Development Specialist

The role of a Brand Development Specialist is crucial in shaping the overall brand strategy. This involves developing and implementing core brand pillars, ensuring that the brand values are consistently conveyed across all touchpoints.

Key Responsibilities:
  • Developing and executing long-term brand strategies, with a focus on driving brand awareness and customer connections.
  • Collaborating with various teams, including product, sales, digital, and marketing functions, to ensure alignment and effective governance of the brand.
  • Designing winning propositions based on category and consumer insights, to drive customer engagement and conversion.
  • Championing the development of strategic frameworks and owning their implementation across the organisation.
  • Building a deep understanding of customer needs, identifying pain points, and crafting solutions to acquire, maintain, and defend different audience segments.
  • Creating and managing creative campaigns, in collaboration with agency partners.
  • Tracking and monitoring campaign performance, providing actionable insights to inform business decisions.
Requirements:
  • 3-5 years' experience in brand management, with a proven track record of delivering effective campaigns.
  • Ability to problem-solve independently and escalate when required.
  • Strong teamwork and autonomous working skills, with the ability to multi-task seamlessly.

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