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Data-Driven Marketing Strategist

2 weeks ago

Sydney, New South Wales, Australia beBeeInsights Full time $150,000 - $180,000

Marketing leaders are constantly seeking innovative ways to measure the effectiveness of their marketing initiatives and drive business growth.

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This role offers a unique opportunity to join a talented team as a Marketing Analytics & Insights Manager, where you will play a critical part in driving data-informed decisions, measuring marketing effectiveness, and supporting revenue growth by optimizing campaigns, funnel, and pipeline performance.

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As a key partner to the APAC marketing team, you will define, monitor, and evaluate key performance indicators (KPIs) across all marketing initiatives, deliver regular reporting and performance insights, and analyze marketing funnel performance to identify opportunities for conversion rate optimization.

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You will build and maintain dashboards, scorecards, and reporting tools in partnership with the global Marketing Ops and Analytics team, support monthly, quarterly, and annual planning cycles with data modeling, forecasting, and budget-to-pipeline analysis, and ensure marketing data integrity and accurate attribution through ongoing review of Salesforce, BI, and MCI reporting platforms.

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A strong candidate will have 5+ years' experience in marketing performance, commercial analytics, or a related role within a B2B SaaS business, and a proven ability to interpret complex data, develop actionable insights, and communicate effectively with stakeholders.

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We are building a future-ready team that uses AI to improve how we work. If you're curious, adaptable, and open to using AI to improve your work, you'll thrive at our company.

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The successful candidate will be comfortable working cross-functionally in a fast-paced, matrixed environment and have experience supporting marketing teams with performance tracking and strategic direction.