Digital Analytics Strategy Lead

1 week ago

Sydney, New South Wales, Australia beBeeDigitalLeader Full time $140,000 - $170,000

Job Opportunity:

We are seeking a highly motivated leader to oversee digital analytics projects and drive commercial growth within our sales division.

  • Developing strategic analytics initiatives across various channels to enhance business performance and inform strategic decisions.
  • Providing actionable insights and recommendations on audience engagement, inventory management, pricing strategies, market trends, and revenue data.
  • Analyzing the Australian advertising market and Total TV performance across all assets to identify opportunities for growth.
  • Crafting analytical tools that empower teams with data-driven insights and recommendations.
  • Leading the development of pricing strategies for digital assets while tracking revenue and yield to maximize growth potential.

About You:

  • A results-driven individual with excellent communication skills, attention to detail, and analytical expertise who thrives in a dynamic environment.
  • Significant experience in the Australian media and advertising industry.
  • In-depth knowledge of the Australian television industry, encompassing both digital and broadcast platforms.
  • A deep understanding of the Australian advertising market and key trends, including AdTech, digital video advertising, and programmatic solutions.
  • A proven track record of leading and inspiring teams to achieve success.
  • Intermediate Microsoft 365 skills and proficiency in digital analytics tools such as Tableau and MicroStrategy.

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