Digital Analytics Strategist

1 week ago

Sydney, New South Wales, Australia beBeeDataDriven Full time $150,000 - $180,000
Drive Commercial Growth with Data-Driven Insights

We are seeking a highly motivated and experienced leader to lead the delivery of digital analytics projects within our sales division.

This role will involve working closely with the Revenue Management team to generate strategic insights that drive commercial growth and boost revenue.

  • Lead high-impact strategic analytics projects to drive commercial growth and shape business strategy.
  • Deliver detailed insights and recommendations on digital audience, inventory, pricing, market trends, and revenue data.
  • Provide ongoing analysis of the Australian advertising market and Total TV performance across all Seven assets.
  • Develop and manage analytical tools that empower teams with actionable data and insights.
  • Drive pricing strategies for digital assets while tracking revenue and yield to identify growth opportunities.

You'll be responsible for developing and managing analytical tools that empower teams with actionable data and insights.

What You'll Bring

You're a strong communicator, detail-oriented, and analytical individual who thrives in a fast-paced, dynamic environment.

  • Significant experience in Australian media and advertising industry.
  • Strong understanding of the Australian television industry, across both digital and broadcast platforms.
  • In-depth knowledge of the Australian advertising market and key trends, with expertise in AdTech, digital video advertising, and programmatic.
  • Proven track record in leading and inspiring teams to success.
  • Intermediate Microsoft 365 skills with knowledge of digital analytics tools such as Tableau and MicroStrategy and the digital landscape.
About Our Company

We connect with more than 17 million Australians every month and are proud to be one of the most recognised and trusted media brands in the country.

We have a market-leading presence across broadcast, television, publishing and digital through our renowned media businesses.

We value creativity, collaboration, and continuous growth, and offer a range of benefits including generous leave options, learning and development opportunities, and a commitment to diversity and inclusion.

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