Digital Analytics Strategist

7 days ago

Sydney, New South Wales, Australia beBeeDataDriven Full time $120,000 - $180,000
Job Title: Digital Analytics Leader

We are seeking a seasoned professional to lead our digital analytics projects and drive commercial growth through strategic insights.

This role requires a driven individual who can deliver high-impact analytics projects, develop actionable data tools, and drive pricing strategies for digital assets.

Main Responsibilities:
  • Lead strategic analytics projects to drive commercial growth and shape business strategy.
  • Deliver detailed insights and recommendations on digital audience, inventory, pricing, market trends, and revenue data.
  • Provide ongoing analysis of the Australian advertising market and Total TV performance across all digital platforms.
  • Develop and manage analytical tools that empower teams with actionable data and insights.
  • Drive pricing strategies for digital assets while tracking revenue and yield to identify growth opportunities.
Requirements:
  • A strong communicator, detail-oriented, and analytical individual who thrives in a fast-paced, dynamic environment.
  • Significant experience in the Australian media and advertising industry.
  • Strong understanding of the Australian television industry, across both digital and broadcast platforms.
  • In-depth knowledge of the Australian advertising market and key trends, with expertise in AdTech, digital video advertising, and programmatic.
  • Proven track record in leading and inspiring teams to success.
  • Intermediate Microsoft 365 skills with knowledge of digital analytics tools such as Tableau and MicroStrategy.

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