Senior CRM Strategist

7 days ago

North Sydney Council, Australia beBeeExpert Full time $150,000 - $200,000
Job Opportunity: CRM Strategist

We are seeking a seasoned CRM strategist to spearhead the evolution and adoption of our Sales CRM platform. This pivotal role will act as the crucial bridge between our national Sales organisation, our technology teams and our valuable Customers.

Your role will be multifaceted with a huge focus on Sales as the CRM advocate for the sales user, championing functionality, usability, and workflow efficiency while reaping the benefits of a multi-platform CRM for the first time.

The realisation of this project is monumental - for the first time, we will be able to have a singular view of a customer across every way that they choose to buy media with us.

As a seasoned Salesforce expert, you will define the CRM's strategic roadmap and act as the key business stakeholder, ensuring the platform's functionality and user experience meet the needs of our national sales organisation.

  • CRM Strategy & Leadership: Define the CRM's strategic roadmap and translate business requirements into clear development priorities and define performance KPIs.
  • Adoption & Change Management: Develop and execute a comprehensive change management and adoption strategy to embed the CRM into daily workflows across all sales teams.
  • Performance & Continuous Improvement: Oversee the ongoing maintenance and continuous improvement of the CRM, prioritising feature requests based on business impact.
  • Team & Stakeholder Management: Lead and mentor a small team of CRM specialists, serving as the central point of contact for all CRM-related matters.

Requirements

  • Seasoned Salesforce Expert: Proven experience leading a CRM strategy, holding key certifications (e.g., Sales Cloud Consultant, Administrator) and possessing expert-level proficiency in Salesforce Sales Cloud.
  • Proven Leader & Change Agent: Demonstrable success leading a team while driving enterprise-wide CRM adoption and change management initiatives, resulting in measurable improvements to sales workflows and data quality.
  • Strategic & Commercially-Minded: A natural ability to translate senior business objectives into a tangible CRM roadmap.
  • Exceptional Stakeholder Management: Proven ability to communicate, influence, and build consensus with stakeholders at all levels.
  • Data-Driven & Analytical Approach: Strong analytical skills with proficiency in using reporting and BI tools to develop KPIs, track performance and deliver actionable insights.

Benefits

  • Flexible Work Options: Depending on the position, flexible hours, hybrid work or part-time arrangements may be available.
  • Competitive Benefits Package: Includes 18 weeks paid parental leave, digital newspaper subscription and annual gift voucher for Stan subscription.

Our Commitment to Diversity and Inclusion: We're committed to a safe, respectful and inclusive environment where everyone can bring their whole self to work and perform at their best.

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