Marketplace Strategist

4 days ago

Melbourne, Victoria, Australia Wavemaker Full time

About the Role

The Marketplace team at Wavemaker is responsible for delivering exceptional implementation planning and buying capabilities, spanning offline and online media types, powered by data, technology, and automation. This role requires a Director-level leader to oversee the direction, workflow, and quality of implementation planning and buying for the client team.

Key Responsibilities:

  • Lead a team with overall responsibility for the direction, workflow, and quality of implementation planning and buying.
  • Develop and maintain strong relationships with key stakeholders and internal reports.
  • Provide expert-level knowledge of the media landscape, including macroeconomic and consumer trends, and forecast challenges and opportunities for clients.
  • Collaborate with the team to deliver high-quality implementation plans and buying strategies that meet or exceed client expectations.
  • Stay up-to-date with industry trends and best practices, and implement changes to improve the team's capabilities and performance.
  • Develop and maintain a deep understanding of the agency's and group's proposition, core Marketplace processes, and our way of working.

What Success Looks Like:

  • In 3 months: Establish collaborative relationships with all key stakeholders and internal reports, and demonstrate a strong understanding of the agency's and group's proposition, core Marketplace processes, and our way of working.
  • In 6 months: Deliver on all aspects of the role in an efficient, effective, and proactive way, strengthen key stakeholder relationships, and lead the Marketplace processes for the team's clients from end to end.
  • In 12 months: Take on greater ownership for campaigns and clients, build strong relationships with publishers, and elevate your impact and influence within the business.

Working at Wavemaker:

  • We believe in fostering a diverse and inclusive work environment that is free of discrimination, harassment, or bullying.
  • We encourage all applicants, regardless of their background or experience, to apply for this role.

About Wavemaker:

At Wavemaker, we believe in positively provoking growth for our clients, people, and partners. We shape decisions and experiences through media, content, and technology, and are part of GroupM and WPP, the largest media buying alliance and marketing communications group in the world.

Benefits:

  • Inclusive policies, including flexible work environment and inclusive parental leave policy.
  • Continuous training and development opportunities.

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