Crm & Marketing Specialist

3 days ago

Melbourne, Victoria, Australia Urbis Full time
About the Opportunity

The CRM & Marketing Specialist plays a pivotal role in driving stakeholder engagement and adoption through strategic marketing initiatives and CRM management.

This position involves driving targeted campaigns, analysing data, and optimising our CRM system to enhance stakeholder and ultimately client experiences and support business growth.

The specialist works closely with cross-functional teams to ensure seamless communication, consistent brand messaging, and effective use of marketing automation tools.

Key Responsibilities
  • Maintain and update CRM databases to ensure data accuracy and integrity.
  • Regularly clean and organise customer data to optimise system performance.
  • Create and manage segmented customer lists based on behaviour, preferences, and demographics.
  • Oversee the Preference Centre, ensuring customers can easily manage their communication preferences.
  • Drive the development and execution of electronic direct mail (EDM) campaigns, including conceptualising ideas and creating content.
  • Collaborate with the marketing team to align EDMs with broader marketing strategies.
  • Develop and deliver training sessions for new CRM users, ensuring they understand system functionalities and best practices.
  • Lead the coordination and distribution of regular CRM-based EDM communications to targeted audiences.
  • Analyse performance metrics to refine and improve the effectiveness of future campaigns.
  • Create concise, engaging Loom videos to provide on-demand training for specific CRM tasks and processes.
  • Engage with the Business Development team regarding client targeting for EDMs / CRM activity generally, and alignment with the Client & Sector Program
  • Collaborate with Client & Sector Leads and key stakeholders on issues relating to client/sector initiatives and internal and external relationships.
  • Coordinate marketing collateral to support Urbis sponsorships and events
  • Coordinate regular multi-channel marketing reports pulling data and insights from multiple technologies e.g. Microsoft Dynamics 365, Google analytics, Meltwater, social media and other reporting tools
About You

We are seeking a highly skilled and experienced CRM & Marketing Specialist to join our team.

The ideal candidate will have:

  • Professional Services experience or in a B2 B setting (min 2 years)
  • Proven experience writing and editing content aligned to brand and writing style guides
  • Proven track-record and hands-on experience utilising key marketing software including website CMS, CRM and email marketing software
  • Proven experience working with and coordinating marketing activity with Microsoft office tools especially Word, Power Point, Outlook and Planner
  • Experience with Google Analytics, Linked In Advertise, Google Ad Words, and Photoshop a bonus
Why Urbis?

Urbis is committed to fostering a work environment that is inclusive, supports flexibility, and welcomes diversity.

We are proud to be an equal opportunity employer.

Aboriginal and Torres Strait Islander people are encouraged to apply.

Urbis is an employer of choice for gender equality (EOCGE), recognised through the Workplace Gender Equality Agency (WGEA).

  • Product Support Specialist

    4 days ago

    Melbourne, Victoria, Australia Culture Amp Full time

    About the Role:Culture Amp is seeking a highly skilled Product Support Specialist to join our Melbourne-based team for coverage of the Australian Eastern Timezone.Key Responsibilities:Serve as the first point of contact for customers around the world, providing timely and effective support via various channels.Answer customer inquiries related to the Culture...

  • Product Support Specialist

    5 days ago

    Melbourne, Victoria, Australia Culture Amp Full time

    About the RoleCulture Amp is seeking a highly skilled Product Support Specialist to join our Melbourne-based team. As a Product Support Specialist, you will play a critical role in supporting all customers in their use of Culture Amp and deliver a personalized, Culture First experience to those users in their time of need.Key ResponsibilitiesServe as the...

  • CRM & Marketing Specialist

    4 days ago

    Melbourne, Victoria, Australia Urbis Full time

    About the RoleWe are seeking a highly skilled CRM & Marketing Specialist to join our team at Urbis. As a key member of our marketing team, you will play a pivotal role in driving stakeholder engagement and adoption through strategic marketing initiatives and CRM management.Key ResponsibilitiesMaintain and update CRM databases to ensure data accuracy and...

  • Lead Brand Designer

    7 days ago

    Melbourne, Victoria, Australia Culture Amp Full time

    About the RoleCulture Amp is seeking an experienced design leader to join our marketing practice as we expand our brand reach and impact globally. As a Senior Design Leader, you will work closely with cross-functional marketing teams to deliver innovative multi-channel marketing campaigns and initiatives to introduce the brand and product to existing and new...

  • CRM & Marketing Specialist

    2 days ago

    Melbourne, Victoria, Australia Urbis Full time

    About the RoleWe are seeking a highly skilled CRM & Marketing Consultant to join our team at Urbis. As a key member of our marketing team, you will play a pivotal role in driving stakeholder engagement and adoption through strategic marketing initiatives and CRM management.Key ResponsibilitiesCRM Management: Maintain and update CRM databases to ensure data...

  • Product Support Specialist

    7 days ago

    Melbourne, Victoria, Australia Culture Amp Full time

    About the RoleEmpowering Customer Success at Culture AmpCulture Amp is a leading employee experience platform that revolutionizes how companies create a better world of work. As a Product Support Specialist, you will play a critical role in empowering our customers to achieve their goals and objectives.Key ResponsibilitiesProvide Ongoing Training and...

  • Senior Account Executive

    5 days ago

    Melbourne, Victoria, Australia Culture Amp Full time

    About Culture AmpCulture Amp is a leading employee experience platform that empowers companies to transform employee engagement, drive performance management, and develop high-performing teams. With a comprehensive employee dataset and people science, we help innovative companies like Canva, On, Asana, Dolby, McDonalds, and Nasdaq achieve their goals.The...

  • CRM & Loyalty Marketing Specialist

    6 days ago

    South Melbourne, Victoria, Australia frank green Full time

    About frank greenfrank green is a philosophy-driven organization that prioritizes sustainability and innovation. Our mission is to eliminate single-use plastics and create eco-friendly products that seamlessly integrate into customers' lives.Your New RoleAs the CRM & Loyalty Marketing Specialist, you will play a pivotal role in shaping our customer...

  • Lead Brand Designer

    3 days ago

    Melbourne, Victoria, Australia Culture Amp Full time

    About the RoleCulture Amp is seeking an experienced design leader to join our marketing practice as we expand our brand reach and impact globally.Key ResponsibilitiesManage and guide a small team of design reports, contractors, and agency partners to deliver impactful creative and set new standards for brand and marketing design at Culture Amp.Own the...

  • Lead Brand Designer

    7 days ago

    Melbourne, Victoria, Australia Culture Amp Full time

    About the RoleCulture Amp is seeking an experienced design leader to join our marketing practice as we expand our brand reach and impact globally. As a Senior Design Leader, you will work closely with cross-functional marketing teams to deliver innovative multi-channel marketing campaigns and initiatives to introduce the brand and product to existing and new...

  • Assistant Product Manager

    4 days ago

    Melbourne, Victoria, Australia AMP Limited Full time

    About the RoleWe are seeking an experienced Product Manager to join our team at AMP Limited. As a Product Manager, you will be responsible for the development and management of our Wrap products, including the flagship MyNorth offer.Key ResponsibilitiesMaintain existing product value and implement changes and enhancements to products to ensure optimal...

  • Risk Management Specialist

    1 day ago

    Melbourne, Victoria, Australia CRM Recruitment Full time

    Role OverviewCRM Recruitment is partnering with a busy Council to fill a Risk Advisor position in their governance and risk team. This is a hands-on role that requires strong research and analytical skills, as well as excellent communication and stakeholder engagement abilities.Key ResponsibilitiesProvide advice and support to elected members and staff on...

  • Compliance and Sustainability Specialist

    4 days ago

    Melbourne, Victoria, Australia AMP Event Group Full time

    **About Us**AMP Event Group is a leading provider of event management services, dedicated to delivering exceptional experiences for our clients and their audiences.**The Opportunity**We are seeking a highly motivated and detail-oriented Compliance and Sustainability Coordinator to join our team. As a key member of our sustainability team, you will play a...

  • Marketing Communications Specialist

    4 days ago

    Melbourne, Victoria, Australia American President Lines Full time

    About the RoleWe are seeking a highly skilled and experienced professional to join our team as a Marketing Communications Specialist. As a key member of our marketing team, you will be responsible for facilitating the delivery of brand development programs and external market engagement, while supporting sales success from a communications standpoint.Key...

  • Marketing Specialist

    6 days ago

    Melbourne, Victoria, Australia The Toro Company Full time

    About the RoleWe are seeking a highly skilled Marketing Specialist to join our dynamic team at The Toro Company. As a key member of our Marketing team, you will play a pivotal role in developing and implementing marketing strategies for our Aftermarket - Parts & Service turf equipment business.Key ResponsibilitiesDevelop and execute marketing objectives,...

  • Marketing and Communications Specialist

    4 days ago

    Melbourne, Victoria, Australia Redpath Partners Pty Full time

    Job SummaryWe are seeking a highly skilled Marketing and Communications Specialist to join our team at Redpath Partners Pty. As a key member of our marketing team, you will be responsible for managing the marketing of our corporate brand, supporting the delivery of brand communications and public relations strategies.Key ResponsibilitiesDevelop and implement...

  • Marketing Automation Strategist

    6 days ago

    Melbourne, Victoria, Australia MECCA Brands Pty Ltd Full time

    About the RoleMECCA Brands Pty Ltd is seeking a highly skilled Marketing Automation Specialist to join our Personalisation team on a 9-month fixed-term contract. As a key member of our team, you will play a crucial role in bringing our brand to life through digital channels, delivering personalised experiences that delight and inspire action.Key...

  • Sales and Marketing Support Specialist

    7 days ago

    Melbourne, Victoria, Australia Origin Energy Full time

    About the RoleWe are seeking a highly motivated and experienced Sales and Marketing Support Specialist to join our team at Origin Energy. This is an exciting opportunity to be part of a dynamic organization that values creativity, collaboration, and continuous improvement.Key ResponsibilitiesProvide administrative support to the account manager, including...

  • Marketing Automation Strategist

    2 days ago

    Melbourne, Victoria, Australia MECCA Brands Pty Ltd Full time

    About the RoleMECCA Brands Pty Ltd is seeking a highly skilled Marketing Automation Specialist to join our Personalisation team on a 9-month fixed-term contract. As a key member of our team, you will play a crucial role in bringing our brand to life through digital channels, delivering personalised experiences that delight and inspire action.Key...

  • Marketing and Communications Specialist

    7 days ago

    Melbourne, Victoria, Australia Redpath Partners Pty Full time

    Job Summary:We are seeking a highly skilled Marketing and Communications Specialist to join our team at Redpath Partners Pty. As a key member of our marketing team, you will be responsible for managing the marketing of our corporate brand, supporting the delivery of brand communications and public relations strategies.Key Responsibilities:Develop and...