Strategic Social Media

5 days ago

Sydney, New South Wales, Australia beBeeInfluencer Full time $90,000 - $115,000
Job Overview

We are seeking an experienced Senior Social Media Manager to lead the end-to-end management of social and influencer campaigns. This is a fantastic opportunity to work on delivering effective, culturally relevant social media and influencer-led campaigns for our clients.

Key Responsibilities
  • Develop and implement comprehensive social and influencer strategies, including campaign planning, scoping, strategy, briefing, influencer sourcing, creative execution, reporting, and optimisation.
  • Oversight of social and influencer creative outputs, collaborating with creative teams to ensure best-practice execution across formats and platforms.
  • Ensure timely delivery of high-quality social and influencer campaigns, maintaining high standards across process and output.
  • Collaborate with the Senior Social Director to develop compelling, insight-led strategies and recommendations to communicate social thinking and drive campaign effectiveness.
  • Translate data and trends into actionable insights through clear reporting, audits, and social listening - influencing both creative and client decisions.
  • Guide influencer and social content creator strategies, from best-practice recommendations to sourcing talent that aligns with brand and campaign goals.
  • Foster positive working relationships within the agency - across creative, account management, production, and beyond.
Requirements
  • 4+ years' experience in social media and influencer management, delivering campaigns for B2C household-name brands.
  • Proven track record in executing paid and organic social campaigns, from planning, briefing, through to delivery.
  • Proven ability to independently scope and project manage social campaigns end to end.
  • Strong understanding of paid social creative best practices across the funnel, with knowledge of key platforms (Meta, TikTok, Pinterest, YouTube).
  • Confident interpreting both paid and organic campaign results against social KPIs.
  • Experience conducting social audits - including listening, competitor analysis, and identifying cultural trends and opportunities.
  • Ability to ideate social content independently or in collaboration with creatives.
  • Skilled in building strong relationships with internal and external stakeholders.
  • Solid understanding of the creator/influencer landscape in Australia (New Zealand experience a bonus).
Benefits
  • Flexible leave options, including flexible public holidays, summer half-days, work-from-home allowance, volunteer leave, and study leave.
  • 12 weeks of paid parental leave available to all parents.
  • Catered staff lunches and complimentary breakfast, fruit, and snacks.
  • Free access to Sonder, a wellbeing and safety app.
  • In-house and sponsored events to foster connection and engagement.
  • Learning and development opportunities, including access to internal and external courses.

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