Lifecycle Marketing Strategist

1 week ago

Sydney, New South Wales, Australia beBeeMarketing Full time $100,000 - $120,000

Unlock Your Career Potential

Lifecycle Marketing Professional

About the Role

This is an exciting opportunity to join our team as a Lifecycle Marketing Professional. As a key member of our marketing department, you will play a vital role in developing and executing multi-touch lifecycle campaigns.

You will be responsible for owning end-to-end campaign execution in Salesforce Marketing Cloud, including ideation, build, QA, deployment, and reporting across email, SMS, cloud pages, and multi-step journeys.

You will collaborate with cross-functional teams to ensure campaign plans align with brand and commercial priorities.

Campaign Execution

  • Ideation: Develop innovative campaign concepts that drive engagement and conversion.
  • Build: Design and implement multi-touch campaigns using Salesforce Marketing Cloud.
  • QA: Ensure campaigns meet quality standards before deployment.
  • Deployment: Execute campaigns across various channels, including email, SMS, and cloud pages.
  • Reporting: Analyze campaign performance and provide actionable insights for continuous improvement.

Subscriber Growth & Data Hygiene

You will work closely with Paid Performance and Brand teams on monthly subscriber acquisition initiatives.

You will contribute to audience segmentation, engagement tracking, and consent compliance activities in CRM.

You will maintain and improve subscriber data integrity across CRM systems.

Customer Experience Innovation

You will collaborate with the broader Digital Experience team to optimise the onward customer journey and create seamless cross-channel experiences.

You will contribute ideas for personalisation and journey enhancements based on customer insights and platform capabilities.

Performance Reporting & Insights

You will track and analyse campaign and journey performance, providing actionable insights for continuous improvement.

You will create reporting dashboards and post-campaign analysis summaries for key stakeholders.

Requirements

  • 2-4 years of experience in Digital Experience, CRM, or Lifecycle Marketing roles.
  • Working knowledge of Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder).
  • Strong attention to detail and a passion for customer-centric marketing.
  • Excellent written and verbal communication skills with proven stakeholder collaboration.
  • Experience working in a fast-paced, cross-functional team - ideally in a SME environment or within a platform business.
  • Familiarity with subscriber acquisition programs or personalisation a plus.

What's In It For You?

We offer a dynamic and supportive work environment where you can grow your career and make a tangible impact.

If you're ready to lead with purpose and help shape the future of our company, we'd love to hear from you.

Our Culture

We believe diverse perspectives drive innovation and success.

We are an equal opportunity employer, committed to fostering an inclusive and supportive workplace where everyone – regardless of background, identity, or ability – has the opportunity to thrive.

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