Expert Search Strategist

7 days ago

Melbourne, Victoria, Australia beBeeAnalyst Full time $100,000 - $130,000

At the forefront of a rapidly evolving search landscape, we seek an innovative and strategic Search Analyst to lead our AI-driven SEO efforts. This pivotal role demands expertise in navigating the intersection of traditional SEO practices and cutting-edge AI strategies.

Key Responsibilities

AI Search Strategy & Monitoring: Leverage advanced AI search monitoring tools to track and analyze how our brand and products are represented in AI-generated search results.

Agile SEO Integration: Collaborate with cross-functional teams to integrate SEO requirements into the development workflow, driving agile project planning and execution.

Multichannel Content Strategy: Develop and execute a comprehensive content strategy that aligns with our SEO objectives and informs the work of our PR, Community, and Social Media teams towards influencing AI search answers.

Cross-Functional Collaboration: Partner with the PR team to ensure press releases and media mentions are optimized for AI retrieval, and collaborate with the Community team to encourage positive, brand-aligned user-generated content.

Content Creation & Optimisation: Guide the creation of high-value, structured, and optimized content that meets both human and AI ingestion standards.

Data Analysis & Reporting: Regularly report on the performance of our AI search strategies, using data from monitoring tools, Google Analytics, and other platforms to provide actionable insights.

Thought Leadership: Stay abreast of the latest developments in generative AI, LLMs, and search engine algorithms, educating the wider business on their implications and opportunities.

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