AI Search Strategist

2 weeks ago

Melbourne, Victoria, Australia beBeeSearch Full time $120,000 - $150,000
Job Description

The role of AI Search Strategist involves providing multichannel analysis and insight to address global search trends towards AI search usage.

About The Role

This is a collaborative position that requires working closely with cross-functional teams, including PR, Community, and Social Media. You will be responsible for building strong relationships, creating user stories, and ensuring SEO work is effectively prioritised within development sprints.

Key Responsibilities
  • AI Search Strategy & Monitoring: Utilise AI search monitoring tools to track and analyse how the brand and products are represented in AI-generated search results. Identify opportunities and risks, and develop strategic plans to influence a positive narrative.
  • Agile SEO Integration: Work within an agile framework, participating in sprint planning and other ceremonies to integrate SEO requirements into the development workflow. Create and manage user stories to define SEO tasks and collaborate with cross-functional teams to get them prioritised.
  • Multichannel Content Strategy: Develop and execute a comprehensive content strategy that aligns with SEO objectives and informs the work of PR, Community, and Social Media teams towards influencing AI search answers.
  • Cross-Functional Collaboration: Partner with the PR team to ensure press releases and media mentions are optimised for AI retrieval. Work with the Community team to encourage positive, brand-aligned user-generated content, and collaborate with the Social Media team to craft content that is highly citable by LLMS.
  • Content Creation & Optimisation: Guide the creation of valuable and structured content for AI ingestion, including influencing brand messaging, tone of voice, and the use of FAQs and structured data.
Data Analysis & Reporting

Regularly report on the performance of AI search strategies, using data from monitoring tools, Google Analytics, and other platforms. Provide clear, actionable insights and recommendations to stakeholders.

Thought Leadership

Stay abreast of the latest developments in Generative AI, LLMS, and search engine algorithms. Act as an internal subject matter expert, educating the wider business on the implications of AI search.

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