Digital Marketing Campaign Lead

1 week ago


Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $120,000

About this role

As a key leader in our digital marketing team, you will be responsible for driving the success of our performance marketing campaigns across various industries.

Your primary focus will be on developing strategic directions for campaigns and partnering with relevant teams to create engaging content that resonates with our clients.

To achieve this, you will conduct thorough A/B testing and data analysis to optimize campaign performance, identify opportunities for client growth and new business development, and manage relationships with clients to provide updates and support.

Key responsibilities

  • Develop strategic directions for campaigns and collaborate with cross-functional teams to create compelling content
  • Conduct A/B testing and data analysis to enhance campaign effectiveness
  • Identify business growth opportunities and develop strategies to capitalize on them
  • Manage client relationships and provide exceptional support

Required skills and qualifications

  • Proven experience managing paid social media campaigns across multiple platforms (Facebook, TikTok, Instagram)
  • Strong understanding of data analysis and A/B testing principles, including Google Analytics and Facebook Analytics
  • Excellent customer service skills and ability to build strong relationships with clients
  • At least 6 years of experience in a digital marketing agency

What we offer

A collaborative work environment, opportunities for career advancement, flexible working options, health and wellbeing budgets, mental health days, and your birthday off.



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