Digital Marketing Campaign Lead

4 days ago


Melbourne, Victoria, Australia beBeeMarketing Full time $70,000 - $120,000

Job Overview

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We are seeking a skilled Digital Marketing Campaign Lead to lead the rollout of campaigns related to our business suite of products and channels.

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About the Role:

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  • The successful candidate will be responsible for managing the digital strategy, implementation, and measurement of campaigns across our product portfolio.
  • They will also work with stakeholders to identify and test data enhancements and audience segmentation initiatives.
  • In addition, they will work with Meta and Google Analytics platforms and conduct competitor analysis.
  • The specialist must stay on top of the latest platform updates and trends.
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Key Responsibilities:

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  • Developing and executing comprehensive digital marketing strategies.
  • Leveraging data insights to inform campaign optimization and improvement.
  • Maintaining strong relationships with internal stakeholders to ensure alignment and effective collaboration.
  • Staying up-to-date with industry trends and best practices in digital marketing.
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Requirements:

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  • 3-5 years of experience in digital marketing, campaign planning, monitoring, and optimisation.
  • A strong understanding of performance marketing in addition to experience in paid search and paid social is required.
  • Excellent optimisational abilities, attention to detail, and project management skills are essential.
  • Ability to think independently and initiate suggestions for improvement.
  • Strong written and verbal communication skills are necessary.
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Benefits:

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This role offers a competitive salary and benefits package, including opportunities for professional growth and development.



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