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Digital Experience Specialist

2 weeks ago

Sydney, New South Wales, Australia beBeeDigitalMarketing Full time $100,000 - $120,000
Job Role

We are seeking a Digital Marketing Specialist to join our team. The ideal candidate will have a strong understanding of digital marketing channels and be able to enhance customer experiences through data-driven insights.

This role involves working closely with the Funnel Optimisation Marketing Manager to develop initiatives that improve conversion rates for personal loan and car loan applicants.

Key Responsibilities
  • Develop personalised email nurture sequences and in-app prompts to improve customer messaging throughout the loan application journey.
  • Implement abandonment recovery tactics by coordinating outreach efforts to re-engage prospects who have dropped off during the application process.
  • Maintain daily, weekly, and monthly funnel performance metrics, compiling data to identify trends and opportunities for optimisation.
  • Support the development and execution of a funnel optimisation roadmap.
  • Design and coordinate A/B tests across application flows, assisting in data collection and analysis of test results to measure performance impacts.
  • Work alongside UX/UI designers to prepare user experience insights based on research findings and customer feedback, ensuring recommendations align with optimisation goals.
  • Conduct competitor research to inform pricing strategies and recommended adjustments for lending products.
  • Build informative dashboards that visualise funnel performance metrics for internal stakeholders.
  • Document requirements for product enhancements, working closely with technology teams to ensure effective implementation.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field.
  • 3+ years of experience in marketing or product management, preferably in fintech or financial services.
Benefits

We offer flexible working arrangements, volunteer and study leave, social events, office snacks, company Townhalls, and D&I initiatives to help you connect with your colleagues.

Plenti is committed to a diverse and inclusive workforce. We encourage people from different backgrounds to apply, including Aboriginal and Torres Strait Islander people and people with disabilities. If you need reasonable adjustments during the interview process, please let us know so we can accommodate you.