Ecommerce And Digital Marketing Expert

3 days ago

Blacktown, New South Wales, Australia beBeeDigital Full time $90,000 - $120,000
Website Digital Specialist

We're seeking a Website Digital Specialist to join our Marketing team in Kings Park, Head Office location. You'll be reporting into our Trade Marketing & Digital Manager.

This role focuses on leveraging digital marketing, e-commerce platforms, and customer insights to build a strong brand presence, increase customer engagement, and maximise revenue.

  • Ongoing support of developing and executing strategies to drive online sales and enhance the customer experience through our direct sales channels.
  • Optimising the performance and user experience of our D2C websites, including performance enhancement, user experience (UX), conversion rate optimisation (CRO), analytics and reporting.
  • Ensuring the accuracy and integrity of web data on our D2C platforms, including data validation, quality control, reporting, optimisation and enhancements.
  • Managing and optimising the upkeep and optimisation of the Digital Asset Management (DAM) platform.
  • Overseeing the management and optimisation of the Email Salesforce - CRM, including campaign development, performance analysis, content creation, A/B testing, compliance and reporting.
  • Managing and optimising social media presence with local agencies for our brands, including blogs, promotional material, website copy, website images, composing Twitter posts and Facebook updates.
  • A+ Content; optimising images / banners / tiles for all D2C websites and ensuring all information is kept up to date.
  • Owning and managing our company-wide content strategy, including content management, creation and coordination of all online D2C platforms.
About The Role

To succeed in this role you will need to have:

  • A results-oriented approach to achieving goals.
  • Excellent communication skills both written and verbal.
  • A strong attention to detail.
  • Strong use of online and digital programs, including Adobe Direct Marketing & Content management software.
  • Experience using data and metrics to measure performance and determine improvements.
  • Experience using tools such as Microsoft PowerBI with advanced experience with MS-Excel, MS-Word, MS-PowerPoint.
Benefits

This role offers a range of benefits, including:

  • A competitive salary.
  • The opportunity to work with a dynamic team.
  • The chance to develop your skills and knowledge in digital marketing.

We're passionate about making the business a success and we're looking for someone who shares our vision.

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