Market Insights and Strategy Director

6 days ago

Perth, Western Australia beBeeResearch Full time $125,800 - $140,000

About the Role

We are seeking a talented individual to join our team as a Market Insights Lead. This is an exciting opportunity for someone who possesses a passion for innovation and change, with a knack for simplifying complex issues and presenting insights in a clear, compelling and commercially relevant way.

Key Responsibilities:

  • Design and deliver cutting-edge qualitative and quantitative research programs that shape customer strategy, brand, marketing, product design, and customer experience.
  • Work closely with key stakeholders across brand and marketing, service design, UX design/research, digital call centre, retail and product to understand business needs, identify research priorities and deliver actionable insights.
  • Oversee the design and delivery of ad hoc qualitative and quantitative research projects, including the development and management of an in-house customer research panel.
  • Partner with Data Science and Insights stakeholders to connect the dots between external customer insights and internal behavioural and performance data.
  • Synthesise complex research outputs into persuasive reports, presentations and workshops that inform stakeholder decision-making.
  • Communicate effectively with leadership and stakeholders at all levels to highlight critical insights, opportunities and risks.

Requirements:

  • 5+ years of previous practical experience in a Market Research role, with strong research, project management, and stakeholder management skills.
  • Experience in designing and delivering customer research in areas such as brand & communications, customer satisfaction/NPS and/or new product development.
  • Strong experience in undertaking quantitative and qualitative research, including writing research briefs, questionnaire/ discussion guide design, statistical analysis, and delivering reports/presentations/workshops.
  • Exceptional communication, facilitation and influencing skills, with a knack for simplifying complex issues and presenting insights in a clear, compelling and commercially relevant way.
  • Excellent multi-tasking and time management skills required to work both independently and as part of a team in a fast-paced environment.

Benefits:

We offer flexible working arrangements, the opportunity to work with cutting-edge technology, and a collaborative team structure that cultivates creativity and provides ample opportunities for learning and growth. You will also have the chance to make a real impact on the digital entertainment industry.

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