Marketing Strategy Director

2 days ago

Perth, Western Australia beBeeStrategist Full time $95,000 - $95,500

Drive Business Growth as a Marketing Leader

We are seeking an ambitious and results-driven Marketing Manager to spearhead our marketing efforts across Australia.

The ideal candidate will have experience driving high-impact marketing strategies, be passionate about brand building, and thrive in a fast-paced, entrepreneurial environment.

About the Role

As a Marketing Manager, you will play a pivotal role in shaping our marketing strategy, overseeing all facets of digital marketing, and ensuring our brand is front-and-centre as we continue our national expansion.

You will lead the charge in growing our brand awareness, generating conversions, and maintaining our reputation as a leading escape room operator.

Key Responsibilities
  1. Oversee the management of key external agencies to support various marketing campaigns and initiatives.
  2. Handle Meta and TikTok ads in-house, with the goal of balancing conversions with conversion costs to optimise ROI.
  3. Collaborate closely with senior management (reporting to the Directors) and provide monthly written reports on marketing performance.
  4. Lead a team consisting of a marketing assistant and a web developer, ensuring the delivery of high-quality marketing materials and a seamless online presence.
  5. Cross-functionally collaborate with departments to ensure consistent messaging and brand alignment across all touchpoints.
  6. Monitor and analyse campaign performance, providing regular reports and insights to ensure continuous optimisation.
  7. Manage resources efficiently, ensuring effective allocation of resources across campaigns.
  8. Develop innovative marketing strategies that elevate the guest experience and support new product offerings.
Requirements
  • 5+ years' experience in a senior marketing role with a focus on brand development and digital marketing.
  • Strong understanding of the entertainment industry or similar high-engagement environments.
  • Hands-on experience with campaign development, digital media strategies, and conversion optimisation.
  • Exceptional communication and leadership skills - you should be able to guide your team, collaborate with other departments, and provide clear direction.
  • A creative mind with the ability to think outside the box and push the boundaries of traditional marketing.
  • High attention to detail, a knack for problem-solving, and the ability to thrive in a fast-paced, ever-evolving environment.
  • A strategic thinker with the ability to manage multiple campaigns simultaneously and make data-driven decisions.
  • Familiarity with the latest digital marketing trends and best practices.
  • Tertiary qualification in marketing, preferably at a postgraduate level.
Desirable Skills
  • Experience working in the entertainment, leisure, or hospitality industry.
  • Strong knowledge of SEO, PPC, and paid social campaigns.
  • Previous experience working with agencies and third-party vendors.
Punctual Job Requirements
  • Willingness to travel as required for site visits and to oversee marketing efforts across new and existing venues.
  • Ability to adapt quickly to a fast-moving, growing business with frequent changes in priorities.

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