Senior Beauty Brand Manager

1 week ago

Sydney, New South Wales, Australia beBeeBeauty Full time $800,000 - $1,200,000

Are you passionate about the beauty and personal care space? We're looking for a talented Marketing Manager to join our team.

In just five years, we've expanded into 44 countries, stocked by over 200 retailers across 80,000+ doors—reaching 1.5 billion consumers globally. Our brand has grown 300% year-on-year, now selling 65,000 bottles daily, and has earned 37 major beauty awards. As a leading haircare brand on TikTok, we've generated 1.9 billion hashtag views and over 28 million likes, alongside 8.5 billion media impressions—making us one of the fastest-growing beauty brands in the world

About the Role

As Marketing Manager, you will lead efforts for ANZ, Mexico & Rest of World & provide some support for US and you'll play a key role in shaping and delivering our marketing strategy across diverse international markets. You'll collaborate closely with the global marketing team to drive brand awareness, support growth, and ensure local relevance in execution. This is a high-impact, hands-on role for someone passionate about beauty and excited to be part of a fast-paced, ambitious brand story.

Roles & Responsibilities:
  • Own, plan and execute end-to-end marketing campaigns that drive awareness and sales for our haircare brand (Markets: Lead ANZ, MX & ROW, Support US), including new market, new retailer and NPD launches; in partnership with commercial team and external agencies
  • Develop and manage relationships with retailers to deliver localised marketing initiatives including marketing campaign implementation, in-store executions, event activations and targeted campaigns around the retail promotion calendar
  • Support key market initiatives within US market as key strategic brand priority including retailer activity, PR & marketing campaigns.
  • Work closely with in-house content team, copy team to create bespoke localized content for marketing campaigns & launches
  • Work with performance marketing team to deliver on targeted local digital ad campaigns to drive sales in each market
  • Develop and execute PR and influencer strategies (paid and organic) in each market, with the support of agency partners when required
  • Control and guarantee accuracy of budget spend and provide timely communication to relevant stakeholders on overspending/funds availability
  • Develop strategies and tactics to boost our presence and sales in responsible markets
  • Lead brand partnerships, experimenting with various organic and paid partnerships, tracking results based on objective
  • Build strategic relationships and partner with key industry players, media, influencers, KOL, agencies
  • Keep up to date with relevant trends, developments and technology in relation to the role and suggest new ideas, processes and/or strategies where relevant
  • Identify key content creators within the beauty space to execute on brand content along with creator executive
  • Work with sales team to deliver retailer/trade launch presentations to gain buy-in for ranging
  • Support and grow junior team and share knowledge regularly in tutorial and learning sessions
  • General support/collaborative projects with the Global Team as needed

We have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

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