Strategic Brand Leader

6 days ago

Brisbane, Queensland, Australia beBeeBrand Full time $138,260 - $165,230
Job Overview

This role involves leading strategic brand and product initiatives to drive the growth of our iconic lottery brands.

You will work closely with stakeholders to deliver activity that inspires customers and drives commercial success.

About the Role

We are seeking a senior brand manager to help lead the growth of our Lotto portfolio. You will be responsible for shaping media, creative, and digital approaches to drive growth and strengthen brand health.

Key Responsibilities
  • Drive Business Growth: Develop and execute strategies to increase revenue and market share.
  • Lead Large-Scale Initiatives: Oversee end-to-end delivery of major campaigns and events, including Saturday Lotto base draws and flagship events like Megadraw.
  • Manage Budgets: Deliver portfolio revenue targets, manage budgets, and ensure campaigns contribute to short-term sales and long-term growth.
  • Mentor and Manage Teams: Build and lead high-performing teams, fostering a collaborative culture and developing talent.
Requirements
  • At least 7+ years of marketing and brand management experience, including senior brand roles.
  • Tertiary qualifications in Marketing or a related business discipline.
  • Demonstrated success in developing and executing brand and product strategies that deliver strong business outcomes.
  • Deep experience leading large-scale advertising and media campaigns, including digital and CRM activity.
  • Proven expertise in budget management, financial analysis, and forecasting.
  • Strong analytical and communication skills, with the ability to translate insights into action.
What We Offer
  • A range of leave types, including cultural leave, flexi leave, volunteer leave, purchased leave, and paid parental leave for all new parents.
  • A commitment to inclusion and diversity with various initiatives and employee networks.
  • Access to a comprehensive wellbeing program supporting mental and physical health.
  • Opportunities to volunteer with community partners, plus dollar-matched fundraising for registered charities.
About Us

We are a leading lottery company with licences and approvals to operate in each Australian state and territory. For more than a century, we have supported Australian communities through lottery taxes, donations, and partnerships.

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