Strategic Product and Brand Development Leader

17 hours ago

Brisbane, Queensland, Australia beBeeBrandManager Full time $110,000 - $130,000
Product and Brand Development Manager

This role is responsible for driving strategic partnerships across product lines, fostering a culture of innovation and growth.

Key Responsibilities:
  • Market Trend Identification & Strategic Alignment:
    • Collaborate with cross-functional teams to stay informed on market trends, consumer behaviors, and competitor activity.
    • Develop business cases to support product expansions and innovations for the target market.
  • Product Strategy and Brand Development:
    • Liaise with global product and business development teams to ensure timely and successful product launches across regions.
    • Manage existing product lines, optimize offerings, and ensure the portfolio remains competitive and compliant with regulatory frameworks.
  • Cross-Functional Collaboration & Alignment:
    • Facilitate collaboration between marketing, sales, product, and business development teams to ensure a unified approach to product strategy and execution.
    • Conduct field research and leverage insights to refine and execute solutions that drive brand growth and resonate with key stakeholders.

For success in this role, you will need:

  • A post-secondary education, such as a bachelor's degree, in a relevant field, including marketing, business, or a related field.
  • A strong understanding of the target market, including regulatory frameworks, consumer trends, and market dynamics.
  • 3-5 years of experience in product management, brand management, or a related field.

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