Key Marketing Manager
2 weeks ago
Job Description
">The Marketing Lead is responsible for the management and delivery of key marketing activities including execution of advertising and marketing campaigns.
">About The Role
">The Future Public Transport Ticketing (FPTT) System will ensure Victoria has a ticketing system that is fit for purpose to meet customers' expectations and the challenges of the transport network.
">This role involves managing and delivering key marketing activities, working with stakeholders across the department to ensure work in DTP is supported through appropriate marketing opportunities.
">Responsibilities
">- ">
- Deliver marketing campaigns that change consumer behaviour and attitudes.">
- Produce accurate and easy to understand marketing materials.">
- Ensure all aspects of marketing campaigns, programs and events are effectively coordinated, approved and measured.">
- Develop briefings, cabinet documents, reports and presentations that support transport initiatives, proposals and decision making.">
- Negotiate with, take guidance from, and influence various FPTT project, internal and external stakeholders.">
- Provide strategic advice regarding marketing and communication strategies.">
- Ensure departmental partners are aware of marketing campaigns and their input gathered as required.">
Required Skills and Qualifications
">This role requires a highly capable professional who can bring strong communication, project delivery, and analytical skills to our team.
">In this role, you will be expected to communicate with impact, engaging diverse audiences and presenting information with clarity and credibility.
">You will demonstrate project delivery expertise, defining tasks, coordinating efforts, and guiding others to ensure outcomes are achieved, with a focus on monitoring progress and timely adjustments.
">A tertiary qualification or equivalent experience in marketing, campaigns, or a related field is mandatory.
">Demonstrated stakeholder relationship skills, ideally in a project environment, and experience leading the execution of complex marketing and customer communication campaigns are also required.
">Benefits
">This role provides services to the Future Public Transport Ticketing project and offers the opportunity to contribute to creating thriving places and connected communities for all Victorians.
">As an equal opportunity employer, we are committed to fostering a safe, inclusive, and high-performance culture.
">We welcome applicants from a diverse range of backgrounds representing the community that we serve.
">Others
">All new appointments will be subject to a National Criminal Records Check, Misconduct Screening, and a Qualification Check where required.
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