Engineering Lifecycle Marketing Lead

1 week ago

Melbourne, Victoria, Australia beBeeLifecycle Full time $150,000 - $175,000

Be a Marketing Leader in a Product-Led Business

About the Role

We are seeking a Lifecycle Marketing Manager to help us achieve our goal of powering every field of engineering that runs on math. As part of our team, you will be responsible for designing and executing lifecycle marketing strategies that guide users from first touchpoint to long-term adoption.

You will own the connective tissue between marketing, growth, product, and customer success, building experiences that engineers trust to guide them through their journey. This is a hands-on role for someone who can set the strategy and build the campaigns, ideal for a marketer who thrives on experimentation and data.

The successful candidate will have a deep understanding of user psychology and the customer journey, with the ability to design communications that drive engagement and retention. They will also have excellent written communication and attention to detail, with the ability to explain complex ideas simply and clearly.

Our ideal candidate is a systems thinker who enjoys connecting the dots across journeys, data, and outcomes. They should be able to balance strategy and execution, thriving in a fast-moving environment where experimentation, feedback, and iteration are part of the culture.

Key Responsibilities
  • Own lifecycle marketing strategy and execution
  • Take responsibility for ideation, deployment, and ongoing optimization of multi-channel lifecycle activities
  • Leverage user data and product and marketing data to deliver targeted, data-driven lifecycle journeys
  • Build multi-channel journeys focused on email, in-app, and onboarding content
  • Work cross-functionally with product, sales, customer success, and RevOps to align lifecycle messaging with the broader customer journey
  • Act as the lead operator for lifecycle marketing, prioritizing projects and coordinating with collaborators or contractors
Requirements
  • 4+ years of lifecycle/CRM/email marketing experience in SaaS (B2B experience preferred)
  • A strong analytical mindset with the ability to interpret data, run experiments, and draw insights that drive commercial outcomes
  • Demonstrated success translating business goals into lifecycle programs
  • Deep understanding of user psychology and the customer journey
  • Excellent written communication and attention to detail
  • Knowledge of email marketing best practices, including brand consistency, accessibility, deliverability, and compliance
Benefits
  • Opportunity to shape lifecycle marketing in a product-led business segment with rich data and tools ready to unlock even more impact
  • Join a company scaling globally and redefining how engineers work
  • Work alongside curious, resourceful team members who value human connection, trust, and finding a better way
  • Be a part of a mission-driven product that supports professionals building the future of safe and sustainable structures
  • Focus on outcomes, not hours - giving you the space to thrive

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