Lifecycle, Marketing and Brand Lead

3 weeks ago

Melbourne, Victoria, Australia Explorers Early Learning Full time
Overview

Marketing & Brand Lead at Explorers Early Learning. You will oversee parent engagement and brand development across our network of early learning centres, designing and optimising the end-to-end parent journey from awareness to enrolment and retention, while ensuring our brand identity reflects our values.

Key Responsibilities
  • Design and implement end-to-end parent lifecycle communications, from awareness to retention and advocacy.
  • Develop and optimise automated, personalised campaigns across email, SMS, and CRM platforms.
  • Collaborate with Sales, Operations, and Centre teams to align messaging with occupancy goals and family needs.
  • Safeguard and evolve the Explorers brand identity across all marketing channels and materials.
  • Lead brand campaigns, partnerships, and storytelling initiatives that reflect our values and reinforce our premium positioning.
  • Manage external agencies and vendors, ensuring high-quality and on-brand output.
  • Use data and insights to drive continuous improvement across lifecycle and brand marketing activities.
Qualifications & Experience
  • 5+ years of experience in lifecycle marketing, CRM, or brand management.
  • Strong background in service-based or multi-site organisations.
  • Proficiency with CRM platforms (e.g., HubSpot, Salesforce) and automation tools.
  • Experience managing and evolving a brand identity across multiple channels.
Skills & Knowledge
  • Excellent copywriting and creative judgement.
  • Strong analytical mindset, comfortable interpreting data and applying insights.
  • Effective stakeholder management and team collaboration skills.
  • Passion for early childhood education and family engagement.
  • Strong understanding of customer journey design, segmentation, and campaign optimisation.
Why Join Explorers
  • Work in a supportive, collaborative environment with room to grow.
  • Be part of a values-led organisation focused on children, families, and staff wellbeing.
  • Enjoy our modern South Melbourne office with easy access to transport, cafes, and the city.
  • Access to ongoing learning, mentorship and development pathways.
Our Values
  • Ownership – Own It, Do It: Deliver the best, hold yourself and others accountable.
  • Innovation – Be Curious: Innovate to be one step ahead.
  • Relationships – Better Together: Support each other to be our best.
  • Excitement – Be the Joy: Energise people and places, create positivity.
  • Learning – Love to Learn: Commit to learning and teaching, make yourself and others better.
Employment Details
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Marketing and Sales
  • Industry: Education Management
Commitment to Diversity & Safety

Explorers is committed to being a flexible, safe, equal, and inclusive workplace where we embrace and support diversity. We encourage applications from people from diverse backgrounds, including Aboriginal and Torres Strait Islander peoples, people of any age, race, ethnicity, religion, gender identity, disability, sexual orientation, and cultural background.

Explorers Early Learning is a child-safe organisation. We are committed to the safety, wellbeing, and inclusion of all children, and we expect all team members to uphold our child-safe practices and responsibilities.

Legal & Other

T&Cs apply.

Apply

Join Explorers and become part of a community that transforms lives through the magic of early childhood education. Let's inspire the future together


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