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Digital Marketing Specialist

2 months ago

Macquarie Park, Australia ShiftCare Full time

About ShiftCare

ShiftCare is a leading provider of innovative care management solutions for home care, disability, aged care, and healthcare providers. Our platform simplifies scheduling, client management, billing, and compliance, empowering care professionals to deliver exceptional care.

Role Overview

As a key member of our marketing team, you will drive our social media strategy and execution, focusing on building and expanding our presence across North America and Australia. Your core responsibilities will include managing our social media accounts, fostering a positive online community, and collaborating with our marketing team to craft and deliver engaging content.

Key Responsibilities

  • Social Media Management: Oversee and manage ShiftCare's social media presence, including content planning, creation, scheduling, and posting.
  • Community Engagement: Foster a positive and active online community by engaging with followers, responding to comments and messages, and facilitating discussions.
  • Review Management: Monitor and manage online reviews, ensuring that responses are timely, professional, and align with our brand voice.
  • Email Marketing: Collaborate with the marketing team to design and execute email campaigns that engage our audience and support our broader marketing objectives.
  • Customer Insights: Conduct interviews with customers to gather insights and testimonials that can be leveraged across our marketing channels.
  • Ad-hoc Marketing: Contribute to the development of new marketing initiatives and campaigns, leveraging your expertise and creativity to drive results.

Requirements

  • 2+ years of experience in social media marketing or a related field.
  • Proficiency in social media platforms, with a strong understanding of content creation and community engagement.
  • Experience in managing online reviews and email marketing.
  • Hands-on experience with Facebook and LinkedIn Ads.
  • Excellent written and verbal communication skills.