Senior Tourism Marketing Specialist

5 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $120,000 - $140,000

We are seeking a dynamic and experienced Tourism Marketing Manager to lead our marketing efforts in the Australian tourism industry. This is an exciting opportunity for a seasoned professional to join our team and contribute to the growth and development of our business.

The successful candidate will be responsible for developing and implementing effective marketing strategies that drive visitation to our destinations and increase revenue. They will work closely with our senior leadership team to align marketing initiatives with our overall business objectives and ensure that all marketing activities are aligned with our values and mission.

This role requires a high level of expertise in marketing, particularly in the areas of digital marketing, social media, and brand management. The ideal candidate will have a strong understanding of the Australian tourism industry and a proven track record of delivering successful marketing campaigns.

In addition to their technical skills, the successful candidate will possess excellent communication and interpersonal skills, with the ability to work effectively with internal stakeholders, external partners, and customers. They will also be a strategic thinker, able to analyze complex problems and develop innovative solutions.

The key responsibilities of this role include:

  • Developing and implementing comprehensive marketing plans that meet business objectives;
  • Managing and maintaining our brand across all channels, including social media, email, and advertising;
  • Collaborating with internal teams to align marketing initiatives with business goals;
  • Conducting market research and analyzing data to inform marketing decisions;
  • Developing and managing budgets for marketing initiatives.

To be successful in this role, you will need to have:

  • A tertiary qualification in marketing or a related field;
  • A minimum of 8 years' experience in marketing, preferably in the tourism industry;
  • Proven experience in developing and implementing successful marketing campaigns;
  • Strong knowledge of digital marketing platforms, including Google Analytics and Facebook Ads;
  • Excellent communication and interpersonal skills.

We offer a competitive salary and benefits package, as well as opportunities for professional development and career advancement. If you are a motivated and experienced marketer looking for a new challenge, we encourage you to apply for this exciting opportunity.

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