Digital Marketing Strategist

2 weeks ago

Kilsyth, Victoria, Australia ARB Australia Full time
Job Description

A Competitive Salary of $85,000 - $110,000 Per Year

Company Overview

ARB Corporation Ltd is a globally recognized Australian business with a strong presence in over 100 countries.

We are committed to delivering high-quality products and services that meet the needs of our customers.

Key Responsibilities
  • Develop and implement customer marketing digital campaigns with a focus on email marketing and website engagement for the ARB brand and product portfolio.
  • Drive the implementation of ARB's digital strategy, enhancing website engagement, optimisation, and email marketing to support business objectives.
  • Lead website projects & enhancements, overseeing planning, execution, and delivery of major website initiatives that align with the digital roadmap and broader strategy.
  • Collaborate with eCommerce and agencies, working closely with the GM eCommerce and external partners to continuously optimize website platforms, boosting performance, customer experience, and driving incremental sales.
  • Database strategy & engagement, leading efforts to grow and engage ARB's customer base by managing database planning, segmentation, and targeted marketing campaigns.
  • SEO program management, taking ownership of the SEO strategy to drive organic traffic, improve search engine rankings, and increase visibility across ARB websites.
  • Digital advertising & SEM management, managing SEM campaigns and digital advertising initiatives, ensuring alignment with country-specific marketing goals and strategies.
  • Website development & design, overseeing web development and design efforts to support new product launches, enhancements, and overall user experience.
  • Stakeholder collaboration, working closely with key stakeholders to align on content themes, messaging, and promotional strategies, ensuring consistent brand communication.
  • Content planning & coordination, partnering with the broader marketing team to develop and execute content plans that align with strategic marketing objectives.
  • Marketing material support, assisting in writing, editing, and proofing marketing campaign content, ensuring clarity, quality, and adherence to brand guidelines.
  • Foster a test-and-learn culture, championing continuous improvement by promoting a test-and-learn approach, using data to drive decision-making and optimisations.
Required Skills and Qualifications
  • Creative & driven: A proactive, enthusiastic individual with a strong ability to think strategically and innovate within the marketing space.
  • 5+ years of marketing experience: Proven background in marketing and communications, with experience in planning and executing successful campaigns.
  • Digital & social media expertise: Strong understanding of social media platforms, email marketing tools, content management systems, and Google Analytics.
  • Campaign & project management: Demonstrated ability to manage and coordinate marketing projects, ensuring timely delivery and alignment with business goals.
  • Data-driven decision maker: Skilled in using data and insights to optimise campaigns and drive audience growth, particularly in digital channels like SEO, paid search, and performance marketing.
  • Website & content management: Experience in managing website updates and creating compelling content to enhance user engagement and support marketing initiatives.
Benefits
  • Competitive base salary, plus significant employee product discounts.
  • Professional development opportunities, international business exposure, and training.
  • Join a world-class team that operates in a collaborative and supportive environment.

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