Acquisition Manager

3 weeks ago

Melbourne, Victoria, Australia ANZ Full time
About Us

At ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.

About the Role

As an Acquisition Manager - Assisted Channels & Offers in our Consumer Cards team, you'll play a key role in helping define the strategy for acquiring new-to-bank Credit Card customers through the Assisted Channels (branch network, contact centre, mobile broker) and engage value stream partners to execute a plan that will deliver the optimum mix of product, channel and offer to drive front book revenue growth.

You will also be responsible for defining the acquisition campaigns/offers for credit cards holistically for all channels to deliver on the broader acquisition and product strategy for CCPL, EDB and Retail. You will lead the relationship with our delivery partners in Customer Engagement, Digital, etc. to align the acquisition plans and objectives to the broader Retail and Everyday Banking Strategy. You will also play an important role in owning the relationship and collaborating with Credit Risk and Operations team to deeply understand our policies, procedures, regulatory guidelines in order to improve the approval rates of our new to bank acquisition cohorts and deliver on our objectives.

This role will be responsible for optimising the application experience for Assisted Channels to ensure a seamless experience for customers

Key Accountabilities

  • Define and execute the acquisition strategy for consumer credit card specifically for Assisted Channels (branch network, contact centre, mobile broker)
  • Actively manage the assisted channel requirements and provide support needed to effectively utilize their channels to reach and acquire customers
  • Define acquisition campaign/offers for consumer cards to help deliver on acquisition strategy and meet short term objectives
  • Create financial year plans aligned with finance, product and customer engagement (the optimum mix of product, channel, offer and customer to deliver on our financial objectives)
  • Identify key customer segments and create compelling acquisition offers and propositions that meet their needs
  • Closely monitor the performance of acquisition cohorts (credit quality, application volumes, approval rates, activation rates, spend, balances and attrition) and evolve the acquisition strategy based on these data points to deliver optimal returns
  • Management of acquisition and credit risk polices and impact of responsible lending requirements
  • Identify opportunities to improve cost of acquisition, approval rates, customer spend, etc., to drive sustainable growth
  • Work closely with product to define product propositions that will meet the needs of key customer segments and deliver scalable acquisition
  • Understand and anticipate market trends / customer needs
  • Utilize key partners (Argus, RFI, affiliate channels, etc.) to understand our performance vs. our competitors and identify pockets of opportunity
  • Optimizing customer onboarding experience from application to activation
  • Respond to regulatory change in a manner that limits impacts to our customers

What will you bring?

To grow and be successful in this role, you will ideally bring the following:

  • Experience in Credit Card acquisition (or other retail lending products) essential
  • Leadership of complex program delivery across large-scale programs of work in a complex environment
  • Commercial acumen, experience working closely with Operations, Risk, Finance and Legal
  • Demonstrated experience working closely with senior stakeholders both internally and externally (boards and regulators)
  • Effective communicator, can effectively resolve issues and remove barriers to success
  • Financial services and banking experiencing
  • Adept at fostering a collaborative and high-performing team environment and leading, motivating and developing team members
  • Proficiency in effectively prioritising and allocating people and resources based on project priorities and strategic objectives
  • Proven expertise in managing program budgets, tracking expenses, analysing P&L statements and identifying cost-efficiency opportunities

You're not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we'd love to hear from you.

So why join us?

From the moment you join ANZ, you'll be doing meaningful work that will shape a world where people and communities thrive.

But it's not just our customers who'll feel your impact. you'll feel it too. Because at ANZ, you'll have the resources, opportunities, and support you need to take the next big step in your career.

We're a diverse bunch at ANZ in different roles, different locations, doing different things. That's why we have a range of flexible working arrangements, so our people can 'make work, work for them'. We also provide a range of benefits including access to health and wellbeing services and discounts on selected products and services from ANZ and more.

At ANZ, you'll be part of an organisation where the different backgrounds, perspectives and life experiences of our people are celebrated. That's because we're committed to building a workplace that reflects the diversity of the communities we serve. We welcome applications from everyone and encourage you to talk to us about any adjustments you may require to our recruitment process or the role itself. If you are a candidate with a disability or access requirement, let us know how we can provide you with additional support.

To find out more about working at ANZ, visit https://www.anz.com.au/careers. You can apply for this role by visiting ANZ Careers and searching for reference number 75190.

Job Posting End Date

11/09/2024 , 11.59pm, (Melbourne Australia)

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