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Digital Marketing Professional
2 weeks ago
Fanquip is a leading provider of industrial ventilation solutions.
This pivotal role has sole responsibility for developing and delivering communications, branding initiatives, and marketing campaigns.
The ideal candidate can follow a campaign brief, quickly develop assets (visuals, written content, etc.), while having a solid understanding of digital and social campaigns, and strengths in administration, organisation, and reporting.
- Understand campaign strategy to deliver content aligned with our branding, stakeholder expectations, and goals.
- Assist and drive seasonal campaigns, product highlights, competitions, and e-commerce marketing.
- Be the primary marketing team member and assist the sales team in ad hoc requests like updating brochures, making website edits, and other requests.
- Assist in the development, execution, and tracking of multichannel marketing campaigns.
- Assist in the development and delivery of written, visual, and multimedia content for both digital and print.
- Assist in the development of key assets including brochureware, customer success stories, and technical whitepapers for both digital and print.
- Map customer journeys, automations, and behaviour-based workflows.
- Understand data-driven decisions and use this information to drive customer engagement.
- Collaborate with internal team members and stakeholders to ensure effective campaign assets are developed and deployed.
- Establish, nurture, and maintain working relationships with key stakeholders.
- Experience in using tools like SEMrush & Lighthouse to optimise SEO & web.
Key Skills:
- Bachelor's degree in Marketing, Communications, or Business (or working towards) coupled with demonstrated work experience in a similar role.
- Exceptional written and oral communication skills with an ability to translate complex messaging into engaging, action-oriented content for a range of internal and external audiences.
- Design skills and an understanding of visual and brand strategy are an advantage.
- Demonstrated understanding of best practices required to plan, execute, monitor, and optimise inbound and outbound activation.
- Solid understanding of digital platforms, best practices, and their integrations across channels including web, email, search, display, and social.
- Superior time management skills and the ability to prioritise multiple projects simultaneously.
- An ability to engage with stakeholders at all levels of the organisation to understand objectives and develop timely solutions.
- A agile mind with the ability to seek out new and innovative ways to extend reach and position the business in new and existing markets.
- Highly resourceful, driven, and able to use initiative to go beyond instruction and deliver integrated initiatives which provide a scaling effect for the business.
- Outwardly positive, confident, reliable, customer-oriented, and highly organised.
Culture and Benefits:
Minetek values strong company values, caring about personal and professional employee development. We strive to create a work environment that encourages open communication and collaboration, remaining mindful of evolving a culture that supports long-term employee engagement.
We offer a competitive salary package, exceptional company benefits, career development opportunities, and great team support.
Visa sponsorship is not available for this position. Applicants must be Australian or New Zealand citizens or Australian Permanent Residents.
