Channel Activation Marketing Specialist

3 days ago

Sydney, New South Wales, Australia beBeeActivation Full time $87,654 - $123,456

Job Opportunity: Channel Activation Expert

As a key player in shopper activation marketing, this role reports to the customer marketing manager and is based in the Adelaide CBD.

The position provides tailored services for brands in the portfolio and SSS/NA customers, ensuring activities align with brand objectives and respond to market dynamics.

This involves partnering with brand owners and channel sales teams to develop marketing plans that align with brand, customer, and distribution strategies and budgets.

Key responsibilities include driving the delivery of shopper activations, retail media, and marketing campaigns that create "three-way wins" for principals, customers, and the business.

The ideal candidate brings proven experience in brand or customer marketing, with exposure to working alongside third-party distributors or retailers highly regarded.

A strong understanding of marketing within the liquor trade is particularly desirable, supported by tertiary qualifications in marketing, commercial, or e-commerce disciplines.

Highly self-motivated and performance-driven, the candidate demonstrates exceptional attention to detail in fast-paced environments and the ability to problem-solve effectively when faced with ambiguity or competing priorities.

Strong communication skills are essential to success in this role, enabling engagement with a diverse customer base.

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