Marketing Activations Coordinator

19 hours ago

Sydney, New South Wales, Australia beBeeMarketing Full time $110,000 - $130,000
About the Role

We are seeking an experienced Shopper Marketing Specialist to join our team. As a key member of our shopper marketing function, you will be responsible for creating and executing activation plans that drive business growth by influencing shoppers at the point of purchase.

The ideal candidate will have a proven track record in shopper, trade or brand marketing, with a strong understanding of FMCG retailer dynamics. You will work closely with retailers, category trends and insights to develop effective shopper plans that drive sales and grow our market share.

In this role, you will be responsible for owning the Independents and Licensed channel, delivering national activations for our biggest brand. This includes project managing executions with key stakeholders, leading activation specialists for campaigns, creative and production workstreams with agency partners, and setting strategic direction for temporary and permanent display units to capture attention and drive shoppers to act at the point of purchase.

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