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Head of Brand and Marketing

2 months ago

Sydney, New South Wales, Australia Australian Military Bank Full time
About the Role

We are seeking a highly skilled and experienced Head of Brand and Marketing to join our team at Australian Military Bank. As a key member of our leadership team, you will be responsible for shaping and executing our brand vision and marketing strategy to drive brand awareness, engagement, and growth across all channels.

Key Responsibilities
  • Develop and Execute Marketing Strategy: Develop and execute integrated, creative, and data-driven marketing campaigns to meet business goals and targets.
  • Manage Marketing Activities: Day-to-day management of marketing activities, including creative development, paid media execution, and performance tracking.
  • Lead Marketing Team: Lead, motivate, and develop the marketing team to achieve business objectives.
  • Brand Positioning: Oversee brand positioning to ensure a consistent brand identity across all touchpoints.
  • Internal and External Communications: Develop and execute internal and external communications strategy to increase employee engagement and brand awareness.
  • Social Media Strategy: Develop and execute social media strategy, including content development and engagement monitoring.
  • Market Analysis: Analyze market trends, customer insights, and competitive landscape to inform marketing activities.
About You
  • Experience: 10+ years in similar roles, preferably within the financial services industry.
  • Skills: Solid understanding of advertising requirements within the regulated financial services environment, experience developing and implementing integrated marketing campaigns, and experience managing digital channels.
  • Leadership: Experience leading and engaging high-performing teams.
What We Offer
  • Competitive Remuneration: Competitive salary and benefits package.
  • Professional Development: Ongoing learning and development programs to support your career growth.
  • Work-Life Balance: Flexible working arrangements to support your work-life balance.